Aradena Games
CASE STUDY
Web3游戏广告实现3x ROI：每次下载$2，每个活跃玩家$4。
3x
代币销售活动ROI（30天周期）
$2
每次注册成本
$4
获取高活跃玩家的成本
3X
广告支出（30天）
Company
Aradena Games
Campaign Type
用户获取和代币销售活动
Industry
Web3游戏（桌面端）
Case Timeline
30天
Strategy
利用Web3玩家的定制受众，通过个性化的边玩边赚消息进行重新定向，提高了注册量和代币销量。
Aradena Games作为一个针对桌面端的先驱Web3游戏平台，面临着桌面应用广告选择有限和发布时间紧迫的挑战。Aradena需要一种针对性的方法来接触原生Web3用户，推动注册增长，并在其代币生成事件（TGE）中提高代币销量。以下是Aradena营销团队如何使用Blockchain-Ads平台运行活动并实现其广告目标的方法。
活动概览
Aradena的营销团队执行了两个战略性活动，旨在：
- 以低成本获得新用户注册
- 在代币生成事件（TGE）中实现代币销售活动2x ROI
策略
两个活动都利用了Blockchain-Ads的高级Web3定向功能来接触理想受众：
- 定制受众：为边玩边赚爱好者和类似六角策略游戏NFT持有者创建细分市场
- 链上定向：优先面向具有经验证的Aradenean Gold（AG）代币持有量和在ImmutableX上NFT交易历史的用户
- 重新定向活动：重新吸引那些下载了桌面客户端但没有购买$AG代币的用户
该策略还包括：
- 面向不同受众细分市场的个性化消息
- 强调Aradena独特的战术卡牌游戏玩法和3D六角战斗视觉效果的结合
- 突出游戏的边玩边赚模式和资产的完全数字所有权
Results
仅用30天和有限的预算，该活动就实现了令人印象深刻的结果：
- 代币销售活动实现3x ROI
- 注册的客户获取成本（CPA）为$2
- 高活跃玩家的CPA为$4
- 在TGE中实现2x广告支出回报率（ROAS）
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Why It Worked
- 精准的Web3定向：专门针对拥有以太坊/Polygon钱包的游戏玩家/NFT收藏者，确保广告能够触达可能参与的加密原生用户。
- 个性化消息：突出边玩边赚所有权，将注册（$2 CPA）转化为活跃玩家（$4 CPA）和代币购买者。
Conclusion
通过利用Blockchain-Ads的独特能力，Aradena成功克服了桌面应用广告的挑战，并在营销漏斗的所有层面都实现了最佳结果，为其在竞争激烈的Web3游戏市场中的发布和未来增长奠定了坚实的基础。
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