Gashark
CASE STUDY
曝光次数:1,537,888 | 点击次数:52,345 | 获得用户:6,118 | CPA:$7.35
6,118
获得用户
$7.35
获客成本 (CPA)
1,537,888
曝光次数
52,345
点击次数
Company
Gashark
Campaign Type
用户获取活动
Industry
游戏
Case Timeline
30天
Strategy
超精准Web3活动和重定向获得了6,118名用户。
Gashark是一个专注于提供流畅和吸引人用户体验的游戏平台。他们希望获取新用户并扩大客户基础。以下是他们如何使用Blockchain-Ads有效实现这一目标的方法。
活动概述
Gashark启动了一个用户获取活动,广告预算为45,000美元。该活动旨在30天内为其平台吸引新用户。通过利用Blockchain-Ads的高级定向能力,Gashark实现了显著的覆盖面和参与度。
策略
- Web3受众定向:利用高价值玩家、区块链游戏爱好者和体育博彩受众的预构建受众群体,确保相关性。
- 钱包定向:针对使用Metamask、Trust、OKX和Coinbase钱包的用户,这些用户以在Web3生态系统中的积极参与而闻名。
- 组合余额:针对钱包余额在1,500美元到10,000美元之间的用户,以吸引财务能力强的玩家。
- 重定向和优化:重新接触与广告互动但初期未转化的用户,确保最大ROI。
Results
- 曝光次数:1,537,888
- 点击次数:52,345
- 获得用户:6,118
Why It Worked
- 精准定向:利用Web3受众细分和钱包定向来触达高度相关的用户。
- 优化参与:重定向确保了表现出兴趣的潜在用户得到有效的重新参与。
- 高效预算使用:在保持高转化率的同时实现了7.35美元的低获客成本。
Conclusion
通过使用Blockchain-Ads的高级定向工具和优化功能,Gashark成功地以高效的成本获取了超过6,000名新用户。这个活动突出了以Web3为中心的广告在游戏领域推动用户获取的威力。
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