Our platform allows advertisers to reach high-value audiences through transparent, decentralized ad delivery. This article is intended for technical teams at DSPs, ad networks, and large advertisers who operate their own bidding infrastructure and want to integrate with the Blockchain‑Ads exchange.
To begin bidding on our inventory, you must first request access via our official portal. Once your account is approved, our technical team will need specific configuration details to activate and confirm your integration.
1. Mandatory Integration Requirements
To successfully connect your Demand-Side Platform (DSP) or bidding engine to our exchange, you must provide the following:
- Bid URL: The endpoint where Blockchain-Ads will send HTTP POST bid requests. Your server must be capable of processing OpenRTB-compliant JSON payloads and responding within our latency requirements (typically <100ms).
2. Optional Configuration Parameters
To refine your integration and ensure you only receive relevant traffic, you may provide these optional settings:
How the Integration Works
Once you provide your Bid URL, the connection follows the standard programmatic auction lifecycle:
- Bid Request: When a user visits a partner site, Blockchain-Ads sends a JSON request to your Bid URL.
- Evaluation: Your system evaluates the user data (geo, device, etc.) and decides whether to bid.
- Bid Response: Your system returns a bid price and the creative markup.
- Auction & Delivery: If you win the auction, your ad is instantly rendered on the publisher's site.
Checklist for Success
Before submitting your details to our team, please ensure:
- [ ] Your Bid URL is publicly accessible and supports HTTPS.
- [ ] Your server can handle the expected queries per second (QPS) from our network.
- [ ] You have prepared your creative assets according to our standard IAB sizes.
