Scaling Successful Campaigns

Here's how to scale campaigns on Blockchain-Ads to reach more users while maintaining performance.

‍Steps to Scale a Campaign

Expand campaigns in minutes:

1. Identify success in HUB reports (e.g., high CTR, positive ROAS after 3-5 days).
2. Duplicate the campaign to create a scaled version.
3. Increase daily budget gradually (e.g., 20-50% more).
4. Expand targeting (e.g., add related segments or GEOs) while keeping core effective ones.
5. Update bids if needed to maintain delivery.
6. Launch the scaled version and monitor closely for 48 hours.
7. Pause the original if shifting focus, or run in parallel.

Best Practices: Scale based on data thresholds (e.g., CTR >2%, ROAS >3x); increase budget incrementally; set frequency caps to prevent ad fatigue; use HUB pacing tools for spend control; compare scaled metrics to original; adjust creatives for new audiences.

Troubleshooting: Overdelivery? Add pacing or caps in settings. Performance decline? Reduce budget or narrow targeting. No scaling option? Ensure original is active. Budget not increasing? Verify account funds.

Table: Scaling Strategies

FAQs

• When is a campaign ready to scale? After stable positive performance (3-5 days, high metrics).
• How much to increase budget? 20-50% at a time; no upper limit but monitor ROI.
• Can I scale targeting too? Yes, add similar segments to maintain relevance.
• What if performance drops after scaling? Reduce budget or narrow targeting back.
• Tools for scaling? HUB duplication and reports for analysis.
• Impact on approval? No resubmit needed for budget/targeting scales.

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