This guide explains when to use Display, Native, Video, and In‑App ads on Blockchain-Ads so you can match each format to your funnel stage, audience, and goals.
Display Ads
Display banners are the most flexible format and are widely available across the Blockchain-Ads publisher ecosystem. They are ideal for fast deployment, broad testing, and running always-on campaigns.
- Best for:
- Upper–mid funnel awareness and traffic
- Announcements, promos, launches, exchange listings
- Rapid A/B testing of messages and creatives
- Strengths:
- Large inventory and predictable delivery
- Clear creative templates, easy to produce at scale
- Works well with blockchain behavior and interest-based targeting
- Considerations:
- Creative must stand out in standard placements
- Works best when paired with strong frequency and retargeting
Native Ads
Native ads blend into the look and feel of the host site, appearing as sponsored content modules or feed units with a title, description, and image. This format is particularly effective when education or longer-form storytelling is needed.
- Best for:
- Content-led funnels (guides, blog posts, explainers)
- Complex or regulated products that require context (DeFi, exchanges, SaaS, AI tools)
- Driving high-intent site visits and time on page
- Strengths:
- Higher engagement and lower banner blindness
- Smooth user experience on editorial and community sites
- Strong fit with Web3 and fintech education content
- Considerations:
- Needs clear, honest headlines and consistent landing pages
- Works best when paired with on-site retargeting
Video Ads
Video ads use short-form creatives to deliver richer storytelling across web and in-app inventory. On Blockchain-Ads, video can be tied to blockchain-verified attribution, helping you understand which creatives actually drive on-chain actions.
- Best for:
- Brand building, narrative-driven campaigns, product demos
- Launches, rebrands, and complex product explanations
- Increasing engagement before retargeting to sign-ups or deposits
- Strengths:
- Highly expressive format for Web3, gaming, and fintech experiences
- Strong impact on recall and consideration
- Can be combined with behavior and geo/device targeting to reach precise segments
- Considerations:
- Higher production effort than static banners
- Performance depends heavily on first 3 seconds and clear CTA
In‑App Ads
In‑app refers to inventory inside mobile and desktop applications, including games, finance tools, and utilities. This format is valuable when you want to reach users in high-engagement, session-based environments.
- Best for:
- Gaming, DeFi, trading, and tool-based products with strong mobile usage
- Driving app installs, in-app sign-ups, and high-frequency usage
- Reaching users during active sessions (e.g., trading, gaming, portfolio checking)
- Strengths:
- High time-on-app and repeat exposure
- Strong fit for performance and retention-focused campaigns
- Can be paired with device/OS targeting and app-specific strategies
- Considerations:
- Requires mobile-optimized creatives and landing flows
- Works best when combined with post-install or on-chain event tracking
Which format should you choose?
Most advertisers get the best results by combining formats across the funnel:
- Use Video + Display for top-of-funnel reach and storytelling.
- Use Native to educate and qualify traffic before key actions.
- Use In‑App and Display for performance, retargeting, and high-frequency engagement—especially in gaming, fintech, and Web3 tools.
Within HUB, you can create separate campaigns per format, apply the same audience strategy (e.g., blockchain behavior + interests), and let Blockchain-Ads’ Nexus optimization engine allocate spend toward the formats and placements that drive the strongest blockchain-verified outcomes.
