Using “Estimates Based on Daily Budget”

The “Estimates Based on Daily Budget” panel in HUB provides a forward-looking view of what your campaign may achieve, based on the daily budget and targeting you select. It is designed to help advertisers plan spend responsibly and set realistic expectations.

What the estimates show

For a given campaign setup, you may see:

• Monthly Impressions – Approximate number of times your ads could be shown over a 30-day period.
• Monthly Clicks – Estimated volume of users who may click and engage with your ads.
• Monthly Conversions – Predicted number of key actions (such as sign-ups, deposits, trades, or purchases) your campaign could generate.
• Cost per Result – Estimated average cost per conversion or key action, based on budget and expected performance.

Why estimates matter for compliance and planning

• Estimates help you determine whether your daily budget is appropriate for your goals, especially in regulated verticals where you must justify spend and expected outcomes.
• They support internal approvals and audits by providing a transparent, data-backed view of potential reach and performance before launch.
• By comparing estimates across GEOs, targeting setups, and objectives, compliance and marketing teams can avoid underfunded campaigns that cannot produce statistically meaningful results.

What affects the estimates

• Daily budget and duration of the campaign.
• GEO selection and regulatory profile of targeted regions.
• Audience size, targeting precision (blockchain behavior, interests, industry filters), and selected objective (awareness, traffic, conversions).
• Creative quality, format choice, and historical performance trends for similar campaigns.

How to use the estimates

• For awareness campaigns, ensure estimated impressions and reach are high enough to deliver meaningful visibility for your brand or product.
• For performance campaigns, review expected clicks, conversions, and cost per result to validate that the budget aligns with your acquisition and ROI targets.
• Adjust budget, GEOs, or targeting layers and watch how the estimates change, then finalize a configuration that balances compliance constraints with scale and efficiency.

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