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Minimum deposit and daily budget

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Minimum deposit and daily budget

Minimum deposit and daily budget

Two different minimums, often confused.

AmountWhat it isSet in HUB
Minimum deposit, self-service$10,000What it takes to fund your account and open inventory access. A one-time system minimum, not a monthly commitmentSettings > Billing > Deposit Funds
Minimum deposit, managed service$30,000What it takes to qualify for the media buying team to run your campaigns. No added fee appliesSettings > Billing > Deposit Funds
Minimum daily budget$360 per dayWhat a campaign must be able to spend per day to bid competitivelyCampaign builder, Step 2 Settings > Budget and Bidding

At $360 a day, a $10,000 deposit is roughly a month of advertising. See Self-service and managed service for which minimum applies to you.

Budgets below the daily minimum cannot reach the high-intent audiences that produce results, because the campaign loses too many auctions to gather usable data.

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