Minimum deposit and daily budget
Three different minimums, often confused. This is the authoritative article for all three figures.
| Amount | What it is | Where it applies | |
|---|---|---|---|
| Minimum deposit, self-service | $10,000 | What it takes to fund your account and open inventory access. It applies to every deposit, including top-ups, not only the first | Settings > Billing > Deposit Funds |
| Minimum monthly ad spend, managed service | $30,000 | Ongoing monthly ad spend that qualifies you for the media buying team to run your campaigns. No added fee applies | Agreed during qualification |
| Minimum daily budget | $360 per day | What a campaign must be able to spend per day to bid competitively | Campaign builder, Step 2 Settings > Budget and Bidding |
The distinctions that matter
$30,000 is ad spend, not a deposit. It is an ongoing monthly figure describing what you spend on media, so it is not something you pay into the account as a lump sum.
$10,000 is the floor on every deposit. Your first deposit and every top-up after it meet the same minimum, so there is no smaller top-up.
$360 is a setting, not a payment. You can set a campaign to spend $360 a day. The smallest amount you can pay in is $10,000.
What that means in practice
At $360 a day, a $10,000 deposit is roughly a month of advertising for one campaign. Three campaigns at the daily minimum draw three times that, so the same deposit covers about ten days.
Budgets below the daily minimum cannot reach the high-intent audiences that produce results, because the campaign loses too many auctions to gather usable data.
See Self-service and managed service for which figures apply to you.
