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Topics
Minimum deposit and daily budget
Two different minimums, often confused.
| Amount | What it is | Set in HUB | |
|---|---|---|---|
| Minimum deposit, self-service | $10,000 | What it takes to fund your account and open inventory access. A one-time system minimum, not a monthly commitment | Settings > Billing > Deposit Funds |
| Minimum deposit, managed service | $30,000 | What it takes to qualify for the media buying team to run your campaigns. No added fee applies | Settings > Billing > Deposit Funds |
| Minimum daily budget | $360 per day | What a campaign must be able to spend per day to bid competitively | Campaign builder, Step 2 Settings > Budget and Bidding |
At $360 a day, a $10,000 deposit is roughly a month of advertising. See Self-service and managed service for which minimum applies to you.
Budgets below the daily minimum cannot reach the high-intent audiences that produce results, because the campaign loses too many auctions to gather usable data.
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