Read the Reports page
If you run a crypto exchange, an iGaming operator, or a finance app, Advertising › Reports is where you see what your campaigns produced. Choose which campaigns and which period, and the whole page updates.
The page has three parts.
1. Campaign Insights
A summary of Clicks, Impressions, Ad Spend, and Conversions for your selection, with a chart plotting them across the period so you can see where delivery started, peaked, or dropped.
2. The campaign table
Every selected campaign broken out by metric.
| Column | What it tells you |
|---|---|
| Impressions | How many times your ads were shown |
| Clicks | How many times they were clicked |
| CTR | Clicks divided by impressions |
| Ad Spend | What the campaign spent |
| CPC | Average cost per click |
| ROAS | Return on ad spend, once you pass conversion value |
| CPA | Average cost per conversion |
| Conversions | Counted conversions |
Every column sorts and filters, so you can rank by CPA to find your most efficient campaign, or filter to the ones actually spending. The table paginates when you have many campaigns.
3. Activity
An on-chain transaction feed for the wallets your campaigns reached, showing Txn Hash, Age, From, To, and Amount. Use the chain selector to switch networks, and the type selector to change what is listed.
This is where on-chain outcomes appear, inside the same reporting view as the rest of your results.
