If you run crypto, iGaming, or finance campaigns (or manage them for a client), and today's numbers in HUB don't match another tool, this is usually expected.
Data takes time to process. Some numbers finish updating well after the day is over.
How it works
Most core metrics (impressions, clicks, and spend) update close to real time in HUB. You should see activity reflected within the hour.
Some metrics take longer:
- Conversions: can take longer to appear, especially if your conversion window allows a delay between a click and the actual conversion event.
- Reach and audience-level breakdowns: these are calculated in full once the day is complete, not as the day progresses.
This means a campaign's numbers on the current day will almost always look lower than the final total.
That is not a tracking problem. It is the data still coming in.
Why numbers can change after the fact
Even once a day looks complete, totals can still shift slightly. Common reasons:
- Invalid traffic filtering: our systems continuously check for traffic that doesn't meet quality standards. When something is identified after the fact, it's removed, which can lower totals slightly.
- Late conversions: a conversion can happen days after the original click, especially for advertisers with a longer conversion window. When it lands, it gets added back to the day it belongs to, not the day it arrived.
If your numbers don't match today
If today’s numbers don’t match other tools:
- Check which metric you're looking at. Impressions, clicks, and spend should be close to accurate within the hour. Conversions may still be catching up.
- Recheck after the day is fully closed out for the most accurate comparison.
- If the gap persists after the day is complete, that's a genuine discrepancy worth flagging to your account manager, not a freshness issue.
FAQs
Will my numbers ever go down after they've already shown a higher figure? Yes, occasionally. Invalid traffic can be identified and removed after it was initially counted.
How long should I wait before trusting today's numbers? Treat same-day numbers as directional. Wait until the day is fully closed out for a final total, especially for conversions.
Does this affect billing? No. Billing reconciles against final, cleaned data, not the same-day estimate.
