Filter and segment your data

Filter and segment your data

Before generating anything, narrow the view to the question you are answering.

Choose your campaigns. The campaign selector takes one campaign, several, or all of them. Comparing two campaigns that differ by one variable, the same offer on two formats for example, is how you learn what actually moved the result.

Choose your period. Use a preset such as This Week, Last Week, This Month, Last Month, Last 7 Days, Last 30 Days, or All Time. Or set exact start and end dates.

Sort and filter the table. Every column header sorts and filters. Common views worth building:

• Sort by CPA ascending to see your most efficient campaigns first
• Sort by Ad Spend descending to see where the money actually went
• Filter to campaigns with spend and zero conversions, which is your tracking or landing-page problem list
• Sort by CTR to separate a creative problem from a targeting problem

Change the columns. On the campaign table, use Columns to choose what is displayed and Export to download it.