Budget and bidding

Budget and bidding

Your daily budget caps what a campaign spends per day. Your bidding value sets how competitively it bids.

• Minimum daily budget: $360, which keeps bids competitive enough to reach high-intent audiences.
• Default bidding value: 2.
• A starting CPM of $7 to $8 gathers data quickly and builds audiences for retargeting.

Budget and bidding are set in Step 2 under More settings, and can be changed on a running campaign.

Your prepaid balance funds all campaigns. When it runs out, campaigns pause, so keep it topped up to avoid losing learning-phase momentum.