Frequently asked questions
The questions advertisers ask most, grouped by theme. For step-by-step help, follow the linked articles.
Access and eligibility
Who can advertise on Blockchain-Ads?
Legally registered businesses and agencies in crypto, iGaming, finance, and the wider regulated set, complying with advertising and data-privacy law and running accurate campaigns. Agencies are welcome and disclose that they manage client campaigns. See Request access and eligibility.
How do I get access?
Access is by application. You submit a short form, your account is screened, and you complete a verification call. Most accounts are approved within one business day and can fund immediately. See Advertiser verification (AQV).
What does the application ask for?
Your business name, email, campaign goals, landing-page URLs and campaign offers, and a short description of your business and the advertising outcomes you want.
What happens on the verification call?
It confirms your business details and reviews your campaign goals and planned campaigns against eligibility. It runs on Google Meet and takes 20 to 30 minutes.
Budgets and pricing
What is the minimum deposit?
$10,000 for self-service. It funds your account and opens inventory access, and is a system minimum rather than a monthly cap. Managed service requires $30,000.
What is the minimum daily budget?
$360 per day, which keeps your bids competitive enough to reach high-intent audiences.
Is the $10,000 a monthly budget?
No. At the $360 daily minimum it works out to roughly a month of advertising.
What should I bid to start?
A CPM of $7 to $8 gathers data quickly and builds audiences for retargeting.
What do most advertisers spend?
Around $95,000 a month on average, with larger advertisers at $250,000 to $300,000. Most start at $20,000 to $30,000 for the first weeks to validate the data, then scale.
Targeting and audiences
How is this different from other ad networks?
Blockchain-Ads targets who sees your ad, by interest, behavior, and on-chain activity, so you reach the same high-intent person wherever their attention is. See How targeting works.
Can I choose exactly where my ads appear?
Blockchain-Ads is an audience-based advertising platform that reaches your exact ideal customer, so campaigns buy audiences rather than fixed placements. You reach people by interest, behavior, and on-chain activity wherever their attention is, which is what lets the platform optimize toward acquisition. Allow and block lists are available if you have specific placement requirements. See About Blockchain-Ads inventory.
Will my ads reach every wallet?
Wallets are matched against the platform's database. Match-back rates are typically 10% to 40%. See Target by wallet activity.
How often will one person see my ad?
The default frequency cap is 7 impressions per unique visitor per day.
Performance and results
Do you guarantee performance or ROI?
Results depend on your website flow, user experience, and the strength of your offer, so outcomes are guidance-driven rather than guaranteed. The team shares proven best practices to help you improve them.
What click-through rate should I expect?
CTR usually falls between 0.3% and 1%, and depends mostly on the offer, the hook, and the creative.
When do my ads start delivering?
Traffic typically begins right after launch and funding. The first weeks are a learning phase where the algorithm tests audiences, placements, and geos, and delivery stabilizes as data accrues.
How often should I refresh creative?
About every 15 days. Rising CPC with falling CTR on a campaign that used to work is creative fatigue.
Tracking and measurement
How do I track conversions?
Create a conversion in Tracking › Conversions, then install it as Manual (pixel), Server-Side, or through Google Tag Manager. Server-side is the most accurate.
Why are my conversions not attributed?
Capture the ClickID from the click URL and pass it back in your postback. Without it, sign-ups and deposits arrive but stay unattributed.
Why do my numbers differ from my own analytics?
Blockchain-Ads counts conversions attributed to a click it served; your analytics counts sessions. Some difference is expected.
Which third-party tools can I connect?
Keitaro, AppsFlyer, Google Analytics, Voluum, and Mixpanel. Direct SDK postback with Adjust is not supported.
Service
Do you offer managed service?
Yes, at no added fee, for qualified accounts. The media buying team handles attribution setup, campaign structure, media plans, audience selection, creative production, and ongoing optimization. Managed service requires a $30,000 minimum deposit, against $10,000 for self-service. See Self-service and managed service.
Why is Blockchain-Ads premium priced?
The price reflects precise audience targeting and access to premium inventory that few platforms open to regulated verticals. The outcomes justify it.
Running campaigns and channels
Can I run campaigns myself, or does the team run them?
Both. Self-service means you build and run everything in HUB, starting at the $10,000 minimum deposit. Managed service means the media buying team runs campaigns end to end at no added fee, and requires $30,000. Most advertisers start self-service and move to managed as budgets grow. See Self-service and managed service.
Can I run mobile, CTV, or video campaigns myself?
Yes. All formats are available in the campaign builder: Display, Native, Flux, Performance Max, HTML5, Video, Telegram Ads, and Push, Pop and In-Page under Other. Video and in-app placements are reached through the same audience targeting as everything else. See About campaign formats.
How do I measure whether a campaign worked?
Set a conversion for the action that matters before you launch, then read CPA and ROAS in Reports. Clicks and CTR tell you the ad is working; only conversions tell you the campaign is. See Read the Reports page and Metrics explained.
How does Blockchain-Ads reach audiences that Google and Meta restrict?
Blockchain-Ads buys inventory as a DSP through the NEXUS ecosystem, across supply partners that accept regulated categories. Advertiser verification is what keeps that inventory open: every advertiser is screened on budget, brand credibility, and compliance before running. See About advertiser verification and brand safety.
Which markets can I run iGaming campaigns in?
Permitted jurisdictions only, with geo-fencing, age-gating, and responsible-gaming messaging on your landing page. Licences may be requested. Confirm your target markets during verification rather than after launch. See Advertising policies.
Can I target a specific blockchain community, token holders, or a niche like AI?
Yes. Blockchain Behavior segments target on-chain activity including assets held and protocols used, and On-site Interest covers topics such as Finance, Gaming, AI, and SaaS. For a very specific set, upload your own list as a CUSTOMER LIST audience. See Industry targeting and Create a custom audience.
Commercial
What is the business model, and how do you charge?
You fund a prepaid balance and campaigns spend against it. Pricing is auction-based: you set a daily budget and a bidding value, and you are charged for delivery. There is no separate platform fee, and managed service carries no added fee. The minimum deposit is $10,000 and the minimum daily budget is $360.
Can I speak to someone who has used the platform?
Ask during your verification call. Published case studies covering crypto, iGaming, and finance advertisers are available, and the team can share benchmarks for your industry.
