Creating Custom Audience Segments

Build custom audience segments on Blockchain-Ads using your data or blockchain rules, with system matching to create targeted groups. Here's how you set up custom segments for your campaigns.

Steps to Create Custom Segments

Create segments in minutes:

1. In the campaign’s "Audience & Targeting" step, click "Create Audience Segments."
2. Choose a source: Blockchain Data (rules like chain or portfolio) or Your Data (pixel events).
3. For blockchain: select chain (200+ dropdown), portfolio range (<$500 to >$5M), or smart contract address (0x... for similar).
4. For your data: select pixel events (page view, wallet connected, signup), add recency (last 7/30/90 days).
5. Name the segment (e.g., "HighPortfolio-DeFi").
6. Save; the system matches data to create the segment.
7. Add the segment to your campaign.

Custom Sources:

• Blockchain: Chain interaction, portfolio size, similar contract.
• Your Data: Pixel events like purchase, with recency filters.

Best Practices: Use pixel events for brand interactions; blockchain rules for on-chain targeting; name segments descriptively for easy reuse; test segment size before applying; combine custom with pre-built for broader reach.

Troubleshooting: Segment not creating? Validate inputs (e.g., valid address or event). Zero audience size? Broaden rules (e.g., larger portfolio range). Matching delay? Wait 5-10 minutes for system processing.

Table: Custom Segment Options

FAQs

• What is custom targeting? Build audiences from rules or data; the system matches users automatically.
• Pixel needed for your data? Yes, to track events like signups or views.
• Chain options available? 200+ chains in a searchable dropdown.
• Portfolio ranges? Preset dropdowns from <$500 to >$5M.
• Save for reuse? Yes, saved segments appear in the HUB audience manager.
• Data privacy for custom? All data is anonymized and compliant with regulations like GDPR.
• Segment limits? No hard limit, but keep under 10 per campaign for manageability.

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