Targeting Overview

Learn how to reach the right audience on Blockchain-Ads by using pre-built or custom segments, with options for automated or manual targeting.

This guide helps you understand and set up targeting features to create effective campaigns.

Steps to Set Up Targeting in a Campaign

Configure targeting easily:

1. In the campaign creation form, go to the "Audience & Targeting" step.
2. Toggle "Automated Targeting" on (default) for system optimization based on your landing page and assets, or off for manual control.
3. If manual, select pre-built segments (Blockchain Behavior or On-site Interest) or create custom segments.
4. Choose segments from dropdowns and add geo/device filters.
5. Review audience size and impression estimates in the right panel.
6. Save and test by previewing in the summary page.

Best Practices: Start with automated targeting for ease; switch to manual for precise control; aim for 1M+ audience size for reach; combine segment types for relevance; save custom segments for reuse in future campaigns.

Troubleshooting: Toggle not working? Refresh the page. Low estimates? Enable automated targeting or add broader segments. Error in setup? Validate inputs or check segment compatibility.

Table: Targeting Types Overview

FAQs

• Automated vs. manual targeting? Automated uses AI for optimization; manual allows custom segment selection.
• What are estimates based on? Budget and selected segments; updates dynamically as you adjust.
• Can I mix targeting types? Yes, stack pre-built and custom for precision.
• Audience too small? Add broader segments or enable automated targeting.
• Save setups? Yes, save custom segments for reuse in HUB.