Performance & Quality

Maintaining standards for optimal ad delivery and premium earnings from relevant impressions with Blockchain-Ads.

• Traffic Quality Standards: Human, organic traffic only; avoid bots, high bounce rates (>90%), or redirects—ensuring suitability for third-generation targeting.
• GEO and Device Traffic Reporting: Dashboard > Reports > Traffic Breakdown; filter by country/device for impressions/clicks/revenue from high-value users.
• Blacklist/Whitelist Criteria: Blacklist for repeated invalid traffic; whitelist for premium, verified sites attracting relevant ads.
• Site Content Restrictions: No unlicensed gambling, infringing material, malware, or ungated adult content—to support premium advertiser matches.
• Brand Safety and Compliance Rules: Use HTTPS; no hidden ads or auto-redirects; align with standards for selective, relevant ad serving.

Best Practices: Regularly audit traffic sources; aim for low bounce rates to enhance premium on high-relevance impressions.

Table: Publisher Eligibility & Traffic Rules

FAQs

1. What is the traffic quality standard? Only human, organic users from allowed GEOs; avoid bots or high bounce rates (>90%) for suitable targeting.
2. What content is prohibited? Unlicensed gambling, infringing material, malware, or ungated adult content to maintain advertiser trust.
3. How long does the review process take? 1-3 business days for applications, with email notification on status.