Create a Campaign

Create a Campaign

Setting up and launching a new campaign. Whether you market a crypto exchange, an iGaming brand or a fintech product, the builder asks the same five things in the same order.

The builder is five steps: 1 Objective > 2 Settings > 3 Targeting > 4 Creatives > 5 Summary.

1. Open Advertising > Campaigns and click Create Campaign.
2. Choose your objective: Brand Awareness, Website Traffic, Downloads/Sign Ups or Sales/Deposits. The format cards appear once an objective is chosen.
3. Choose a campaign format. Display, Native, Flux Campaign, Performance Max, HTML5, Video and Telegram Ads each have a card, and Other holds Push, Pop and In-Page.

4. In Settings, add the landing page people reach after clicking. Available Parameters appends values such as ClickID and utm_source to that URL.
5. Under More settings, set the campaign name, the start and end dates, and Budget and Bidding.

6. In Targeting, leave Automated Targeting on for a first campaign, or switch to manual to pick segments and geo yourself.
7. Add your creatives, review the Summary, and launch.

Before you launch a Sales/Deposits campaign

A Sales/Deposits campaign optimizes toward a conversion, so it needs one installed and reading Verified first. Without it the campaign has a budget and no target.

Next steps

• Budget and bidding
• How targeting works
• Create a conversion