How supply quality is maintained
Supply quality is what keeps the inventory usable for a crypto exchange, an iGaming operator, or a finance app. It is maintained by controlling who is allowed to advertise, what they are allowed to run, and what the traffic does once it runs.
The chain
- Advertisers are verified before they get access.
- Campaigns are reviewed against the advertising policies before serving.
- Traffic quality is monitored continuously.
- Supply partners keep premium inventory open to categories they would otherwise restrict.
Every advertiser passes AQV before running, screened on budget, brand credibility, and compliance. That screening is what supply partners rely on when they accept campaigns from crypto, iGaming, and finance brands. Remove step one and the rest becomes unsustainable, which is why access stays qualified.
What this means for you
You are running alongside advertisers who passed the same screening. That is what keeps traffic quality high and keeps the network trusted by the partners who supply the inventory.
It is also why verification asks about your campaign goals and planned campaigns, in addition to your company details. See Advertiser verification (AQV).
For where that inventory sits, see About Blockchain-Ads inventory. For the controls you can apply yourself, see How Blockchain-Ads protects your brand.
