About advertiser verification and brand safety
Verification is not only a gate on who gets in. It is the mechanism that keeps the inventory usable for regulated advertisers.
The trust layer
Every advertiser passes AQV before running, screened on budget, brand credibility, and compliance. That screening is what supply partners rely on when they accept campaigns from crypto, iGaming, and finance brands.
The chain works like this:
- Advertisers are verified before access.
- Campaigns are reviewed against the advertising policies before serving.
- Traffic quality is monitored continuously.
- Supply partners keep premium inventory open to categories they would otherwise restrict.
Remove step one and the rest becomes unsustainable, which is why access is qualified rather than open.
What this means for you
You are running alongside advertisers who passed the same screening. That is what keeps traffic quality high and keeps the network trusted by the partners who supply the inventory.
It is also why verification asks about your campaign goals and planned campaigns, rather than only your company details. See Advertiser verification (AQV).
