Gather data from events and reports on Blockchain-Ads to make adjustments—the algorithm uses this for automatic optimization. For novices, it's like collecting feedback to improve a recipe: track what works, tweak accordingly.
This guide helps you collect and apply data to refine your campaigns.
Steps to Gather and Use Data
Start data-driven optimization in minutes:
- Install the pixel and define events (views, clicks, sign-ups—see Article 4).
- Launch your campaign and wait 48-72 hours for initial data collection.
- View metrics in the HUB Reporting tab: filter by date/segment, check impressions, CTR, conversions.
- Analyze trends (e.g., high CTR but low conversions may indicate a landing page issue).
- Use insights to adjust: refine targeting or creatives based on the data.
- Let the algorithm optimize automatically (it learns from 50+ events to improve delivery).
Best Practices: Define 3-5 events per funnel stage; review data weekly for ongoing adjustments; export CSV reports for detailed analysis; focus on basics like CTR >2% or conversions >1% for beginners; integrate with GA for additional insights (see Article 8).
Troubleshooting: No data showing? Check pixel installation and event setup. Inaccurate metrics? Verify event triggers or pixel firing. Data overload? Use filters in HUB reports to narrow views.
Table: Key Metrics to Gather
FAQs
- What are data sources? Pixel events (e.g., sign-ups) and HUB reports.
- How does the algorithm use data? It auto-adjusts delivery after 50+ events for better results.
- What metrics for beginners? Start with CTR and conversions to gauge basics.
- Why the data delay? Real-time updates take 1-5 minutes for processing.
- Can I export data? Yes, use the CSV button in HUB reports.
- Integrating with other tools? Combine with GA for cross-channel data (see Article 8).
