Performance Issues

Performance issues include low delivery, high costs, or poor results. This article guides diagnosis and fixes.

Steps to Fix Performance Issues

Resolve issues in minutes:

1. Go to HUB Reporting to identify the problem (e.g., low impressions, high CPA).
2. Check basics: ensure budget is funded, targeting is broad enough, and creatives are approved (see Article 7).
3. Adjust campaign: increase bid, expand targeting (e.g., add segments), or refresh creatives.
4. Run for 24-48 hours and recheck metrics in HUB (e.g., CTR, conversions).
5. Use A/B testing to compare variations (e.g., creative A vs. B—see Article 6).
6. If pixel-related, verify events are firing correctly (see Article 4).
7. Contact support@blockchain-ads.com with campaign ID and metrics if issues persist.

Common Issues: Low impressions (narrow targeting), high CPA (poor creatives), no conversions (pixel error).

Best Practices: Set realistic KPIs (e.g., 2% CTR, 1% conversion rate); monitor metrics daily; use automated targeting initially for beginners; test creative variations; broaden targeting if delivery is low.

Troubleshooting: Inaccurate data? Sync pixel or verify events (see Article 4). Issues persist after adjustments? Provide campaign ID and metrics to support@blockchain-ads.com. Slow delivery? Wait 48 hours for algorithm stabilization.

Table: Performance Issues and Fixes

FAQs

• Why are impressions low? Narrow targeting or low bid—broaden segments or increase bid.
• Why are costs high? Refine audiences or creatives to lower CPA.
• No conversions showing? Check pixel setup and event triggers (see Article 4).
• Why is delivery slow? Wait 48 hours for the algorithm to stabilize.
• What are performance benchmarks? View industry standards (e.g., 2% CTR) in HUB Reporting.
• Algorithm not optimizing? Ensure 50+ events for learning (see Article 5).