Performance issues include low delivery, high costs, or poor results. This article guides diagnosis and fixes.
Steps to Fix Performance Issues
Resolve issues in minutes:
- Go to HUB Reporting to identify the problem (e.g., low impressions, high CPA).
- Check basics: ensure budget is funded, targeting is broad enough, and creatives are approved (see My ads are not delivering).
- Adjust campaign: increase bid, expand targeting (e.g., add segments), or refresh creatives.
- Let the campaign run for a day or two of delivery, then recheck metrics in HUB (e.g., CTR, conversions).
- Use A/B testing to compare variations (e.g., creative A vs. B, see A/B testing campaigns).
- If pixel-related, verify events are firing correctly (see Verify and test a conversion).
- Contact contact@blockchain-ads.com with campaign ID and metrics if issues persist.
Common Issues: Low impressions (narrow targeting), high CPA (poor creatives), no conversions (pixel error).
Best Practices: Set realistic KPIs (e.g., 2% CTR, 1% conversion rate); monitor metrics daily; use automated targeting initially for beginners; test creative variations; broaden targeting if delivery is low.
Troubleshooting: Inaccurate data? Sync pixel or verify events (see Verify and test a conversion). Issues persist after adjustments? Provide campaign ID and metrics to contact@blockchain-ads.com. Slow delivery? Give the algorithm's learning phase time to stabilize after launch or major edits.
Table: Performance Issues and Fixes
| Issue | Symptom | Fix | Prevention |
|---|---|---|---|
| Low Impressions | Few views | Broaden targeting/increase bid | Start with wide segments |
| High CPA | Costly conversions | Refine creatives/audience | Test A/B variations |
| No Conversions | Zero actions | Verify pixel/events | Install pixel early |
| Poor CTR | Low clicks | Update assets with engaging CTAs | Use compelling visuals/CTAs |
| Uneven Delivery | Spikes/drops | Adjust pacing | Set daily budget limits |
FAQs
- Why are impressions low? Narrow targeting or low bid. Broaden segments or increase bid.
- Why are costs high? Refine audiences or creatives to lower CPA.
- No conversions showing? Check pixel setup and event triggers (see Verify and test a conversion).
- Why is delivery slow? The algorithm’s learning phase needs time to stabilize after launch or major edits.
- What are performance benchmarks? View industry standards (e.g., 2% CTR) in HUB Reporting.
- Algorithm not optimizing? Ensure 50+ events for learning (see Event-based optimization).
