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Google Tag Manager Installation

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Google Tag Manager Installation

You can simplify tracking by installing the Blockchain-Ads pixel via Google Tag Manager (GTM). Here's how to tdo this without direct code changes to your website:

Steps for GTM Installation

Install the pixel in minutes:

  1. Log in to the HUB dashboard, go to "Tracking" > "Setup Tracking," and select "Google Tag Manager."
  2. Follow prompts to authorize and connect your GTM account.
  3. In GTM, create a new tag: select "Custom HTML" and paste the pixel code from HUB.
  4. Set the trigger to "All Pages" for base pixel tracking or a custom trigger for events (e.g., DOM Ready for sign-up pages).
  5. Save and publish the GTM container.
  6. Test by loading your site and using GTM’s preview mode to confirm tag firing.
  7. Verify data in the HUB Conversions tab.

Best Practices: Use the "All Pages" trigger for base tracking; create separate tags for events (e.g., clicks, sign-ups); label tags clearly (e.g., "Blockchain-Ads Pixel"); test in GTM preview before publishing; integrate with existing GTM setups to streamline management.

Troubleshooting: Tag not firing? Check trigger conditions in GTM preview mode. No authorization? Re-connect GTM account in HUB. Data delayed? Wait 1-5 minutes for processing. Conflicts with other tags? Set pixel tag priority high in GTM or contact support@blockchain-ads.com.

Table: GTM Setup Steps

Step Action Tool Needed Example
Select GTM Choose GTM in HUB HUB dashboard Tracking > Setup Tracking
Authorize Connect GTM account GTM account Google login prompt
Create Tag Add Custom HTML tag GTM interface Paste pixel code
Set Trigger Apply All Pages or custom GTM trigger menu DOM Ready for sign-up
Test & Publish Use preview and HUB data GTM preview, HUB Confirm tag firing

FAQs

  • Do I need a GTM account? Yes, create a free account at tagmanager.google.com.
  • What is a Custom HTML tag? A GTM tag type where you paste the pixel code.
  • How to set event triggers? Use custom triggers for actions like clicks or form submissions.
  • How to test in GTM? Enable preview mode to verify tag firing on your site.
  • Can I use multiple containers? Yes, but use one container for simplicity.
  • Multi-site tracking? Add the same GTM container to all sites or create separate tags.
  • Permission issues? Ensure admin access to GTM account; re-authorize if needed.
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