Blockchain Behavior segments target users based on on-chain signals (wallet activity, holdings, and transaction history) with ready-to-use categories for quick setup.
It's one of the segment options available when configuring targeting; see → How to Configure Targeting if you haven't set that up yet.
Steps to Use Pre-Built Blockchain Behavior
- In the campaign's "Audience & Targeting" step, switch to Manual Targeting.
- Under Segments, expand Blockchain Behavior to see all audience segments.
- Click on the dropdown icon on the segment you want to target.
- Check the boxes for the categories and sub-segments you want to target.
- Layer multiple sub-segments (e.g., Whales + DeFi Protocol Users) for more precise targeting.
- Check the audience size and impression estimates in the right panel.
- Save to the campaign.
Available Categories
Best Practices: Choose segments based on campaign goals and combine them with On-site Interest segments for added precision; start with 2–3 sub-segments to balance reach and relevance. selecting too many at once can dilute targeting.
Troubleshooting: Segment not loading? Refresh the page. Low audience size? Select broader categories like Web3 Native instead of niche ones like Whales. Estimates not showing? Confirm you've checked at least one sub-segment — the estimates panel stays blank until a selection is made.
FAQs
- What are pre-built segments? Ready-to-use groups like DeFi Protocol Users or Active Wallets, built from on-chain data.
- Can I add multiple sub-segments? Yes, layer them for more precise targeting.
- Why is my audience size small? Niche segments like Whales or High Net Worth Individuals are naturally smaller; broaden with a category like Web3 Native if you need more reach.
- Do segments update automatically? Yes, they refresh based on ongoing on-chain activity.
