Self-service and managed service
There are two ways to run on Blockchain-Ads. You choose when you request access, and you can move between them.
| Self-service | Managed service | |
|---|---|---|
| Who runs the campaigns | You, in HUB | The Blockchain-Ads media buying team |
| Minimum deposit | $10,000 | $30,000 |
| Minimum daily budget | $360 | $360 |
| Added fee | None | None |
| Access | Every verified advertiser | Qualified advertisers |
Self-service
You build and run everything yourself in HUB: objectives, formats, targeting, creatives, budgets, tracking, and reporting. The platform is designed to be run this way, and every capability in this Help Center is available to you.
Support is available for setup questions, and tracking verification help is included.
Minimum to start: $10,000. That deposit activates your account and opens inventory access.
Managed service
A media buying team that works in your vertical runs the campaigns for you, end to end:
- Attribution setup, including tracking installation and verification
- Campaign structure and media plans built to your goals
- Audience selection, including custom audiences and advanced targeting combinations
- Ad creative production by the design team
- Ongoing optimization and scaling as the campaigns run
You keep full visibility in HUB throughout. Reports, campaigns, and billing all stay in your account.
Minimum to qualify: $30,000. Managed service carries no additional fee. The higher minimum exists because the team commits real time to your account, and campaigns need enough budget for that work to produce a return.
Which to choose
Self-service fits if you have a media buyer, you want direct control, or you are starting at the $10,000 minimum to validate the channel.
Managed service fits if you are scaling, you have no in-house media buyer for programmatic, or you want the team's benchmarks for your vertical applied from day one.
Most advertisers start self-service to validate, then move to managed as budgets grow. Raise it on your verification call, since the decision affects how your account is set up.
