My campaign was rejected
A campaign returned from review has not failed permanently. It comes back with the changes needed, and most rejections are fixable in a single edit. Crypto, iGaming and finance advertisers meet them more often than most, because those categories carry rules that vary by market.
What to do
- Read the reason given. It decides whether you edit or withdraw, so read it before changing anything.
- Make the change. The most common causes are creative that does not match the landing page, an unsupported claim, missing age-gating, or a missing landing-page disclaimer.
- Resubmit, and allow time for review.
Check your offer against Prohibited and restricted content before resubmitting, so you fix the whole issue at once.
The common causes, and the fix
The ad and the landing page disagree. The ad promises something the destination does not show. Point the ad at the page that matches its claim.
The claim needs support. Guaranteed returns and unsupported performance figures are the usual triggers in finance and crypto. Rewrite the claim so it states what the product does.
Age-gating or a disclaimer is missing. iGaming and finance carry requirements that differ by market, so add what the market requires.
The market has extra rules. A creative that is fine in one country is refused in another. Narrowing geo targeting to the markets you are licensed for resolves it.
The content is prohibited. Some categories are refused in every format, and the decision is final for the creative and any edited version of it.
Notes
Fix the cause rather than the symptom: re-uploading the same creative under a new name repeats the result. Rejections apply to the creative, so everything else keeps running. Repeated violations can lead to suspension, so resolve the underlying cause directly.
