Verify and test a conversion
Confirm tracking works before you spend on it. A conversion that reads Verified is one Blockchain-Ads has actually received an event from, which is what a Sales/Deposits campaign optimizes toward.
- Open Advertising > Tracking and find your conversion in the Conversions tab.
- Use the Test control next to its status.
- Complete the action on your own site, a sign-up or a deposit, end to end.
- Refresh the table. The status changes to Verified when a valid event arrives.
If the status stays Unverified
Work through these in order.
Check the code is on the right page. It belongs on the page a user reaches after completing the action, rather than on the button that starts it.
Check the page is published. A snippet added in a staging environment never fires for real traffic.
Check the trigger fires on the confirmation step. On a single-page app the confirmation screen can render without a fresh page load, so the snippet has to run when that screen appears.
Check the ClickID is captured and returned. For server-to-server tracking this is the usual cause: a redirect between the ad and your landing page strips the parameter, so the event arrives with nothing to attribute it to.
Notes
Verification needs one real event, so triggering the action yourself is the fastest route. The Test control lets you confirm the wiring before real traffic runs against it.
