Campaign Tracking Parameters Setup Guide

What Are Tracking Parameters?

Tracking parameters are codes added to your landing page URLs that capture data about ad clicks. They help you understand campaign performance, user behavior, and optimize your advertising spend.

Available Parameters

Select from these parameters when creating your campaign:

Setup Instructions

• Go to https://hub.blockchain-ads.com/campaigns/create
• Enter your landing page URL in the "Your business's website" field
• Click on the parameters you want to track in the "Available Parameters" section
• Complete your campaign settings (name, dates, budget)
•  Launch your campaign

Recommended Parameter Sets

Basic Tracking

• Parameters: utm_source, utm_medium, Campaign ID
• Use for: Standard campaign attribution and traffic source identification

Performance Analysis

• Parameters: utm_source, utm_medium, Campaign ID, ClickID, CreativeID, Creative Type
• Use for: Creative optimization and detailed performance tracking

Geographic Campaigns

• Parameters: utm_source, utm_medium, Campaign ID, Country, Timestamp
• Use for: Multi-region campaigns and location-based analysis

Blockchain Campaigns

• Parameters: All parameters, including Wallet Address
• ‍Use for: Web3 projects, DeFi, NFT, and crypto-focused campaigns

Understanding Your Data

Example URL Output

When users click your ads, parameters are automatically added to your URL:

https://yourwebsite.com?utm_source=blockchain-ads&utm_medium=display&campaign_id=crypto_q4&creative_id=banner_001&creative_type=display&country=US&click_id=abc123&wallet_address=0x742d35Cc6671C0f&timestamp=2025-09-13T14:30:00Z

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Important: Blockchain-Ads automatically formats and appends these parameters to your URLs. No manual coding or URL editing required.

Troubleshooting

Parameters not appearing in analytics?

• Verify your analytics platform accepts custom parameters
• Check that your landing page loads correctly
• Ensure ad blockers aren't interfering with tracking

Parameters not being added to URLs?

• Confirm you selected the parameters during campaign setup
• Check that your campaign is active and serving ads
• Test with a sample click to verify functionality

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