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Topics
What Are Tracking Parameters?
Tracking parameters are codes added to your landing page URLs that capture data about ad clicks. They help you understand campaign performance, user behavior, and optimize your advertising spend.
Available Parameters
Select from these parameters when creating your campaign:
| Parameter | Description | Example |
|---|---|---|
| utm_source | Identifies the traffic source | utm_source=blockchain-ads |
| utm_medium | Marketing medium or channel type | utm_medium=display |
| Wallet Address | User's cryptocurrency wallet address | wallet_address=0x742d... |
| ClickID | Unique identifier for each click | click_id=abc123xyz789 |
| CreativeID | Identifies the specific ad creative | creative_id=banner_001 |
| Creative Type | Format type (display, video, native) | creative_type=video |
| Campaign ID | Unique campaign identifier | campaign_id=q4_crypto |
| Country | Geographic location of the user | country=US |
| Timestamp | Date and time of the click | timestamp=2025-09-13T14:30:00Z |
Setup Instructions
- Go to https://hub.blockchain-ads.com/campaigns/create
- Enter your landing page URL in the "Your business's website" field
- Click on the parameters you want to track in the "Available Parameters" section
- Complete your campaign settings (name, dates, budget)
- Launch your campaign
Recommended Parameter Sets
Basic Tracking
- Parameters: utm_source, utm_medium, Campaign ID
- Use for: Standard campaign attribution and traffic source identification
Performance Analysis
- Parameters: utm_source, utm_medium, Campaign ID, ClickID, CreativeID, Creative Type
- Use for: Creative optimization and detailed performance tracking
Geographic Campaigns
- Parameters: utm_source, utm_medium, Campaign ID, Country, Timestamp
- Use for: Multi-region campaigns and location-based analysis
Blockchain Campaigns
- Parameters: All parameters, including Wallet Address
- Use for: Web3 projects, DeFi, NFT, and crypto-focused campaigns
Understanding Your Data
| Parameter | What It Shows | How to Use |
|---|---|---|
| utm_source | Traffic origin | Compare performance across different traffic sources |
| utm_medium | Channel type | Identify best-performing ad formats |
| Campaign ID | Campaign performance | Track ROI and conversion rates per campaign |
| CreativeID | Creative performance | Optimize ad creatives based on performance data |
| Country | Geographic data | Optimize budget allocation by region |
| Wallet Address | Blockchain user identity | Create Web3 retargeting and audience segmentation |
Example URL Output
When users click your ads, parameters are automatically added to your URL:
Important: Blockchain-Ads automatically formats and appends these parameters to your URLs. No manual coding or URL editing required.
Troubleshooting
Parameters not appearing in analytics?
- Verify your analytics platform accepts custom parameters
- Check that your landing page loads correctly
- Ensure ad blockers aren't interfering with tracking
Parameters not being added to URLs?
- Confirm you selected the parameters during campaign setup
- Check that your campaign is active and serving ads
- Test with a sample click to verify functionality
Next steps
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