Use blockchain behavior audiences on Blockchain-Ads to target users based on on-chain signals like wallet activity, with ready-to-use segments for quick setup.
This guide helps you select and apply pre-built segments to reach relevant audiences effectively.
Steps to Use Pre-Built Blockchain Behavior
Set up targeting in minutes:
- In the campaign’s "Audience & Targeting" step, select "Blockchain Behavior."
- Choose the "Pre-Built Segments" dropdown.
- Pick a category (e.g., Web3 Native) and subcategory (e.g., Active Wallets - transactions last 30 days).
- Add multiple subcategories (e.g., Whales >$100k + DeFi Users) for layered targeting.
- Check audience size and impression estimates in the right panel.
- Save to the campaign.
Pre-Built Segments:
- Web3 Native: Active Wallets, New Wallets, Whales, HODLers, Multi-Chain Users, High Net Worth.
- Assets: Stablecoin Holders, Token Hodlers (BTC/ETH/SOL/XRP).
- Finance: Retail Investors, Perpetual Traders, Forex Traders, DeFi Protocol Users, Bridge Users, Token Swappers, Airdrop Farmers, High-Risk Users, CEX Users, Investment Platforms Users, Compliance-Friendly Users.
- Gaming & iGaming: Play-to-Earn Gamers, Blockchain Gaming Users, Web3 Gamers, Casino Players, Sports Bettors, High Value Casino Players, Mobile Gamers, Memes.
- Tech & SaaS: AI Tool Users, SaaS Subscribed, Blockchain Engineer, API Consumers.
- B2B: Esports Fans, Prompt Engineers, Crypto News Readers.
Best Practices: Choose segments based on campaign goals (e.g., Whales for high-value offers); combine with interest graphs for precision; verify signals (e.g., on-chain activity) match audience needs; start with 2-3 subcategories to balance reach.
Troubleshooting: Segment not loading? Refresh the page. Low audience size? Select broader segments like Web3 Native. Error in setup? Validate inputs or check segment compatibility.
Table: Blockchain Behavior Segments
FAQs
- What are pre-built segments? Ready-to-use groups like DeFi Users or Active Wallets.
- How are they sourced? From on-chain data like transactions or portfolio holdings.
- Can I add multiple segments? Yes, layer for more precise targeting.
- Do segments update? Yes, the system refreshes dynamically based on activity.
- Why is audience size small? Smaller segments like Whales are niche; use broader ones like Web3 Native.
- Compliance concerns? Pre-built segments are compliance-friendly but verify for regulated verticals (e.g., iGaming).
- How often do signals update? Daily, based on blockchain activity and system data.
