After choosing your objective, you'll land on the Campaign Settings step. This is where you set your destination URL, tracking parameters, campaign name, schedule, and budget. Here's how to go about it:
Step 1: Enter Your Destination URL and Tracking Parameter
This is the webpage people land on after clicking your ad. Paste your business's website into the field. This is also where tracking parameters get appended.
Click any parameter below the URL field to automatically append it to your destination URL — no manual typing needed.
Step 2: Campaign Name, Start and end dates, Budget and Bidding
Click More settings to expand three additional configuration sections: Campaign Name, Start and End Dates, and Budget and Bidding.
Campaign Name
What it is: The internal label for your campaign, shown in your dashboard and reports.
How to configure it: Click the sliders icon next to Campaign Name to expand the field, then type a descriptive name (e.g. "Brand Awareness - Display - 1"). A clear naming convention makes it easier to find and compare campaigns later.
Start and End Dates
What it is: Controls when your campaign begins and stops running.
How to configure it:
- Start date: Use the calendar picker to set when the campaign begins.
- End date: Choose None if you want the campaign to run continuously until you pause it or your budget runs out, or select Select a date to set a specific end date for time-limited campaigns.
Budget and Bidding
What it is: Controls how much you spend and how you bid for placements.
How to configure it:
- Daily Budget: Enter your average daily spend for this campaign, in USD.
- Bidding: Enter your viewable CPC bid for this ad group, in USD.
Once everything is filled in, click Next to move to Targeting.
Best Practices: Use a consistent, descriptive campaign naming convention across all your campaigns; leave End date as None for evergreen campaigns and monitor spend via daily budget instead; always add at minimum utm_source, utm_medium, and ClickID for clean attribution; for crypto/Web3 campaigns, add Wallet Address to track on-chain conversions.
Troubleshooting: ClickID not showing in your attribution tool? Confirm it was added to your destination URL via the parameter pills, not typed manually. Campaign not starting on time? Check your start date and confirm the campaign has been approved. Budget field greyed out? Confirm you've selected a campaign objective and format in the previous steps.
FAQs
- Can I run without an end date? Yes, campaigns continue until paused or budget is exhausted.
- How do time zones work? Default is UTC; adjust in Profile Settings to match audience time.
- Change schedule post-launch? Edit in HUB—minor changes apply instantly, no resubmission.
- Does scheduling affect approval? No, but early submissions need future start dates.
