This is one of the segment types covered in → How to Configure Targeting. Use Geo to control which countries your campaign runs in.
Steps to Set Geo Targeting
- In the campaign's Audience & Targeting step, expand the Geo section (default: "Currently targeting: All Countries").
- Choose one of three options:
- All countries and territories: This runs globally (default).
- Use your location: This targets based on your device's detected location.
- Enter another location: This allows you to manually select specific countries.
- If you chose "Enter another location," click Select Another Country to open the location picker.
- In the picker, use Quick Selection (Europe, Asia, Africa, North America, South America, Oceania, GCC, All Countries) or the search bar to find specific countries, and check the boxes for the ones you want.
- Review the Total Audience Size at the bottom, then click Continue.
Best Practices
Use GEO exclusions or limited selections for compliance in restricted regions. Start with All Countries, then narrow based on HUB report data once you see where performance concentrates. Check Total Audience Size before continuing, as an overly narrow selection can limit delivery significantly.
Troubleshooting
No countries listed? Confirm that Manual Targeting is switched on.
Audience size showing 0? You likely haven't selected any countries yet. Check at least one box in the picker.
Estimates not updating? Refresh the page or re-check your selections.
FAQs
- What is the default setting? All countries and territories.
- How do I select multiple regions quickly? Use the Quick Selection links (Europe, Asia, Africa, and others) to select a whole region at once.
- Can I edit Geo targeting later? Yes, via the campaign edit option in HUB; see → How to Modify Live Campaigns.
- Is there a device or OS targeting option? Yes. Just request it, and the Blockchain-Ads team will narrow your targeting down to a specific device or OS.
Related Articles: How to Configure Targeting · Pre-Built Audiences - Blockchain Behavior · Pre-Built Audiences - Interest Graph
