GEO and Device Targeting

Filter your audience by location and device on Blockchain-Ads to deliver campaigns to the right users. This guide helps you set up GEO and device targeting to meet campaign and compliance needs.

Steps to Set GEO and Device Targeting

Set up targeting in just a few minutes:

1. In the campaign's Audience & Targeting step, click “Edit Geo” (default: All Countries).
   
   
2. Search and add countries to include or exclude (use a "-" before a country name to exclude it).
   
   
3. Select your preferred device type (All, Desktop, Mobile, Tablet) and operating system (Windows, iOS, Android).
   
   
4. Apply changes and check the audience size/impression estimate in the right panel.
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5. Click Save to apply targeting to your campaign.

Best Practices

• Use GEO exclusions for compliance (e.g., restricted regions).
  
  
• Target mobile devices for in-app campaigns.
  
  
• Start with All Countries, then narrow based on HUB report data.
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• Ensure OS filters match your audience (e.g., iOS for premium app users).

Troubleshooting Tips

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Table: GEO and Device Options

FAQs

• What is the default setting? All countries and all devices.
• How to exclude countries? Add "-" before the country name in the search bar.
• Are OS filters available? Yes, select under device targeting (e.g., Windows, iOS).
• Why do estimates change? GEO and device filters narrow the audience size.
• Can I edit targeting later? Yes, via the campaign edit option in HUB.
• Compliance for GEO? Exclusions ensure campaigns avoid restricted regions.
• Device performance impact? Mobile often boosts in-app engagement; monitor in HUB reports.