Selecting the right format ensures your ads are effective and compliant on Blockchain-Ads.
Steps to Select a Campaign Format
Choose with confidence:
- In the HUB campaign creation form, after selecting your objective, go to the format section.
- Review options: display (banners for static/animated images), native (integrated content with headline/description/image), video (motion ads for storytelling), in-app (banners/native for mobile apps).
- Click to select one format—or combine (e.g., banner and native) if supported.
- Upload format-specific assets per HUB prompts (see Article 4 for specs, e.g., max 700KB).
- Preview the format in HUB to confirm fit.
- Save and proceed; edit later if needed.
Best Practices: Match format to objective—video for brand awareness, native for traffic; prioritize in-app for mobile-heavy campaigns; start with one format to simplify testing; ensure compliance (e.g., no auto-play video on some sites); optimize assets for fast load times; analyze format performance in HUB reports to refine.
Troubleshooting: Format grayed out? Verify objective compatibility (e.g., video not ideal for sales). Low delivery? Check asset specs and targeting scope. Ad display issues? Confirm file types/sizes in preview. Disapproval? Review for technical errors (e.g., wrong dimensions) and resubmit.
Table: Format Overview
FAQs
- What formats can I combine? Banner with native or in-app; video often standalone due to specs.
- How does format affect approval? Video faces stricter content review (e.g., no misleading visuals).
- Is in-app available for all? Yes, but ideal for mobile goals like downloads.
- Can I change format post-launch? Yes, edit and resubmit for approval.
- Preview not working? Upload assets first or try another browser.
- Best format for engagement? Native, blending seamlessly with content.
- Impact of combining formats? Increases reach but may dilute focus—test with separate campaigns.
