Choosing the right format ensures your campaign performs effectively and reaches the right audience across the Blockchain-Ads network. Each format is designed for specific objectives, placements, and engagement patterns. Use this guide to match your campaign goal to the best format.
Table: Format Overview
Format
Description
Best Objective
Key Advantage
Publisher Notes
Delivery Scale
Display
Static/animated banners
Traffic, Sales
Visual impact, easy creation
Sidebars, headers, in-feed
200M+ daily impressions across 9,000+ crypto, iGaming & finance websites
Native
Integrated headline/description/image
Sign-Ups, Traffic
Blends for high engagement
In content feeds, articles
190M+ daily impressions across 9,000+ crypto, iGaming & finance websites
Performance Max
AI-optimized cross-format mix using Display, Native and Video assets
Conversions, Traffic, Brand Awareness
Automated creative selection across all formats; single-campaign reach maximization
100M+ daily mini app impressions; crypto, iGaming & finance audiences
Choosing and Combining Formats
Most advertisers achieve the best results by combining formats across the funnel:
Top of funnel (Awareness): Video + Display for broad reach and storytelling
Mid funnel (Consideration): Native to educate and qualify traffic before key actions
Bottom funnel (Conversion): Push, In-Page Push, Pop, and In-App for high-intent, action-driven campaigns
Automation: Performance Max to let AI optimize the format mix toward your conversion goal
Best Practices: Match format to objective—video for brand awareness, native for traffic. Prioritize in-app for mobile-heavy campaigns. Start with one format to simplify testing; ensure compliance (e.g., no auto-play video on some sites); optimize assets for fast load times; and analyze format performance in HUB reports to refine. Read this article on ad creative specifications per format.
Troubleshooting: Format grayed out? Verify objective compatibility (e.g., video not ideal for sales). Low delivery? Check asset specs and targeting scope. Ad display issues? Confirm file types/sizes in preview. Disapproval? Review for technical errors (e.g., wrong dimensions) and resubmit.
FAQs
What formats can I combine? Banner with native or in-app; video often standalone due to specs. Performance Max automatically combines Display, Native, and Video.
How does format affect approval? Video and rich media face stricter content review (e.g., no misleading visuals). CTV/OTT requires additional technical validation.
Is in-app available for all campaigns? Yes, but ideal for mobile goals like downloads and app install campaigns.
Can I change format post-launch? Yes, edit and resubmit for approval in the HUB.
Preview not working? Upload assets first or try another browser. Ensure file types and sizes match specs.
Best format for engagement? Native blends seamlessly with content. In-Page Push and Telegram Mini Apps deliver the highest CTRs for action-driven campaigns.
Impact of combining formats? Increases reach but may dilute focus—test with separate campaigns or use Performance Max for automated optimization.
What is the difference between Push and In-Page Push? Push is a real OS/browser notification requiring user opt-in. In-Page Push is a webpage banner styled like a notification with no opt-in required, unlocking iOS and Safari inventory.
When should I use Performance Max vs. manual format selection? Use Performance Max when you want AI to optimize across formats automatically. Use manual selection when you need precise control over placement and creative pairing.
Is Flux available for all advertisers? Flux availability depends on your account tier and vertical. Contact support to confirm access.
