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Topics
Ad review and disapprovals
Every campaign passes through review before it serves.
How review works
- You submit the campaign.
- Automated compliance checks run.
- A human reviews it if the automated checks flag anything.
- The campaign is approved, or returned with the changes needed.
If your campaign is returned
You receive the list of required changes. Make them and resubmit. Repeated violations can lead to account suspension.
Common reasons a campaign is returned:
- Creative does not match the landing page: Align the offer shown in the ad with the page.
- Misleading or exaggerated claim: Remove or substantiate it.
- Missing age-gating on a restricted category: Add the age gate and enable it in targeting.
- Missing landing-page disclaimer: Add the disclaimer your category requires.
- Targeting a region where the offer is prohibited: Adjust geo-targeting.
Next steps
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