Advertising policies
Every campaign on Blockchain-Ads is reviewed against these standards before it runs. They exist to keep traffic quality high and the network trusted for the advertisers on it. Whether you run a crypto exchange, an iGaming operator, or a finance app, or you manage campaigns for one as an agency, this is the standard your business and your campaigns are checked against.
You can read the current policy at any time from Support, under the Advertising Policy tab, or from the Advertising Policy link in the site footer.
Principles
- Ads are accurate and transparent about what is being offered.
- Campaigns comply with the law in every region they target.
- Restricted products are never aimed at minors.
- Privacy and consent are respected.
- Blockchain-Ads may pause or reject a campaign that poses a legal, reputational, or safety risk.
Creative and landing page standards
Your creative must match the product on your landing page. Avoid exaggerated claims, include age restrictions where your category requires them, and keep content safe.
Your landing page must load quickly, work on mobile, show pricing, terms, and eligibility clearly, carry any required disclaimers, and avoid forced downloads or deceptive redirects.
Targeting standards
Allowed: interest, behavioral, and contextual targeting; first-party lists collected with consent; geo-targeting where your product is legally eligible.
Not allowed: targeting minors with restricted categories; using sensitive personal attributes without consent; running in regions where your offer is prohibited.
Category policies
iGaming. Licensed casinos, sportsbooks, fantasy leagues, lotteries, affiliates, and comparison sites, in permitted jurisdictions with strong geo-fencing. Landing pages carry an age notice, responsible-gaming information, and clear bonus terms. Unlicensed gambling and "risk-free" or "guaranteed win" language are not accepted.
Blockchain and crypto. Exchanges, wallets, custody, analytics tools, protocols, NFT marketplaces, token projects, and DeFi with risk disclosures. Landing pages explain the product, its fees, and its risks. Guaranteed-return claims and projects without clear ownership are not accepted.
Other regulated categories. Alcohol, tobacco and nicotine, CBD and cannabis, financial services, healthcare and medicines, political ads, and supplements each require age-gating where relevant, landing-page disclaimers, and strict geo-fencing to permitted regions.
Licences, registrations, or compliance statements may be requested at the compliance team's discretion.
