How targeting works
Targeting decides who sees your ads. If you run a crypto exchange, an iGaming operator, or a finance app, this is what you configure before touching format or budget. It is Step 3 of the campaign builder, and it is where the platform's audience data does its work.
Audiences are built on two layers, interest first, then behavior.
Interest Graph. The primary layer. Reach people by what they are genuinely interested in, built from the platform's own on-site behavioral signals, over 4 billion of them collected every day.
Behavioral & Intent. Reach people by what they browse and do, catching them in active research or buying mode. Wallet targeting sits here: on-chain signals from 11M+ active wallets across 82 blockchains build blockchain-based audiences, with 69+ pre-built wallet segments to target from.
In the campaign builder these two layers appear as On-site Interest (the Interest Graph) and Blockchain Behavior (the on-chain part of Behavioral & Intent). You can let the platform build the audience for you, or select segments yourself. Both are covered in Automated and manual targeting.
Reading the estimates before you launch
Beside your selections, Estimates based on daily budget updates as you choose. It reports target audience size, monthly impressions, monthly clicks, monthly conversions and a cost per result range, all against the daily budget set in Step 2.
Read it as a delivery check. If the audience size collapses after a few selections, you have narrowed too far and the campaign will underspend, so widen one dimension rather than several.
