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Connecting Google Analytics

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Connecting Google Analytics

Enhance your campaign tracking by connecting Google Analytics (GA) to Blockchain-Ads, syncing metrics like pageviews and UTMs. This guide helps you integrate GA with HUB for comprehensive analytics.

Steps to Connect Google Analytics

Connect GA in minutes:

  1. Log in to the HUB dashboard and navigate to the "Analytics" section.
  2. Click "Connect Google Analytics" to start the process.
  3. Sign in with your Google account when prompted.
  4. Select the correct GA property to connect (e.g., your website’s property).
  5. Grant permissions as requested by the prompt.
  6. The connection syncs data automatically; no code changes are needed.
  7. View GA metrics (e.g., pageviews, sessions) in HUB reports after sync.

Best Practices: Use UTMs in campaign URLs for source tracking; select the correct GA property to avoid mismatches; check sync status after 1 hour; combine with Blockchain-Ads pixel for full-funnel insights; monitor HUB reports for discrepancies between GA and pixel data.

Troubleshooting: No data in HUB? Confirm the selected property and UTM setup. Permissions issue? Re-grant access via Google account. Sync failed? Re-connect in HUB or contact support@blockchain-ads.com. Delayed data? Wait up to several hours for the first sync.

Table: Google Analytics Benefits

Benefit Description Example
UTM Tracking Track campaign sources See traffic from ad links
Goal Completions Measure conversions and goals Track sign-ups or purchases
Session Insights Analyze user behavior Monitor bounce rate

FAQs

  • Is code needed for GA? No, it’s a no-code connection via HUB.
  • What data syncs? Pageviews, sessions, bounce rate, UTMs, and GA goals.
  • Can I connect multiple properties? Connect one primary property for clarity.
  • How to disconnect GA? Remove the connection in HUB’s Analytics settings.
  • Why is there a sync delay? First sync may take several hours; subsequent updates are faster.
  • Cross-account permissions? Ensure the Google account has admin access to the GA property.
  • Which metrics to monitor? Focus on sessions, bounce rate, and goal completions in HUB.
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