Connect Google Analytics and Mixpanel
Google Analytics and Mixpanel connect to Blockchain-Ads as integrations, so you can read your campaign traffic alongside the rest of your site analytics. If you are a crypto exchange marketer or a finance growth lead who already lives in GA, this puts Blockchain-Ads traffic where your team already looks.
Both live at More Products > Integrations.
Before you start
- An account with the tool you are connecting
- Permission to grant access to the property you want to read
Connect Google Analytics
- Open More Products > Integrations.
- On the Google Analytics card, click Connect.
- Authorize access to the Google account that owns the property.
- Once connected, the card shows Disconnect and View Dashboard.
Read the Google Analytics dashboard
Click View Dashboard to open the in-HUB view. Pick your Account and Property at the top, and the dashboard fills in.
| Panel | What it shows |
|---|---|
| First User Source/Medium | Where a user originally came from, so you can separate Blockchain-Ads traffic from your other sources |
| Traffic Sources | Per source: Conversions, Engaged Sessions, Engagement Rate, Events Count, New Users, Total Revenue, and Average Engagement Time |
| Users By Country | Geographic split of your visitors |
Read this next to the campaign table in Advertising > Reports. Reports tells you what the campaign spent and delivered. This dashboard tells you what those visitors did once they landed.
Attribution for billing and optimization still comes from your conversion setup in HUB. See How conversion tracking works.
Connect Mixpanel
- Open More Products > Integrations.
- On the Mixpanel card, click Connect.
Disconnect an integration
Click Disconnect on the tool's card. Campaign delivery and conversion tracking in HUB both continue as normal, because they run on your Blockchain-Ads conversions.
Next steps
- Set up conversions that drive billing and optimization: Create a conversion
- Tag your traffic so it is identifiable in any analytics tool: URL tracking parameters
- Read what the numbers mean: Metrics explained
