Retargeting Strategies

Retargeting

Retargeting reaches people who already interacted with your brand: they saw an ad, clicked, or converted. It is consistently the strongest performing layer once you have enough data to use it.

Retargeting becomes available once an audience passes roughly 15,000 users.

You can retarget on:

• Impressions, people who saw your ad
• Clicks, people who visited your site
• Conversions, people who already signed up or deposited, for re-engagement

Run retargeting as its own campaign with its own creative, separate from acquisition, so you can read the results on their own.

Next steps

• Advanced Targeting Combinations
• Targeting Recommendations and Best Practices
• Industry-Specific Targeting