Retargeting Strategies

Re-engage users with retargeting campaigns that are based on past interactions, using custom data like pixel events. This guide helps you set up retargeting to connect with visitors who have shown interest.

Steps to Set Retargeting

Configure retargeting in minutes:

1. Install the pixel to capture events (e.g., visits, drop-offs—see Article 4 for setup).
2. Create a custom segment from "Your Data" (e.g., site visitors last 30 days).
3. Exclude converters if needed to focus on non-completers.
4. Add the segment to your campaign targeting.
5. Set frequency caps in the campaign settings.
6. Launch the campaign and track performance in HUB reports.

Best Practices: Use short recency windows for urgency (e.g., last 7 days for drop-offs); segment by specific events (e.g., abandoners); personalize ads based on the event; set caps at 3-5 shows/week to avoid fatigue.

Troubleshooting: No audience building? Check pixel installation and event firing. Low audience size? Extend recency filter (e.g., to 90 days). Caps not applying? Verify settings and refresh HUB.

‍Table: Retargeting Examples

FAQs

• What is the retargeting source? Pixel events like visits or actions.
• How to add exclusions? Negate completed actions in the custom segment.
• Where to set frequency caps? In the campaign settings tab.
• Cross-device retargeting? Yes, with pixel or server-to-server tracking.
• Can I combine with other targeting? Yes, layer with pre-built segments for expansion.
• Pixel setup needed? Yes, install before creating segments (see Article 4).
• Retargeting limits? No hard limits, but use caps to manage frequency.