Selecting an objective is the first step to creating a campaign. It tells the platform how to optimize your campaign for the best results. Here's how to go about it:
How to Choose an Objective
Once you're in the hub, click on "create campaign," and a new page will open with the campaign objective options as seen below.
Review the options: brand awareness (max reach), website traffic (drive clicks), sign-ups/downloads (boost registrations/installs), and sales/deposits (focus on revenue). Select the objective aligning with your primary goal, then proceed by clicking next.
Important note: The platform will use this to prioritize delivery (e.g., more impressions for awareness); you can edit it later if needed.
Best Practices: Match your objective to your marketing funnel (e.g., awareness for new launches and sales for conversions); use pixel tracking for precise metrics; start with website traffic if unsure; test one objective per campaign; monitor HUB reports and adjust if metrics misalign.
Table: Objectives Overview
FAQs
- How does the objective influence the campaign? It guides the algorithm—e.g., awareness maximizes impressions, and sales boost ROAS-focused conversions.
- Can I select multiple objectives? No, one per campaign; create separate campaigns for multiple goals.
- Goal doesn’t match exactly? Choose the closest—e.g., sign-ups for registrations, sales for deposits.
- Does objective affect approval? No, but creatives/landing pages must align to pass compliance.
- Is the objective working? Check HUB for metrics like impressions (awareness) or conversions (sales) and adjust if needed.
- Default objective? None—you must select one during setup.
- Can I combine objectives? Run multiple campaigns with distinct objectives for layered strategies.
