Selecting an objective tells the platform how to optimize your campaign for the best results. Here's how to go about it:
Steps to Choose an Objective
Set up for success:
- In the HUB campaign creation form, locate the objective section (first step after naming).
- Review options: brand awareness (max reach), website traffic (drive clicks), sign-ups/downloads (boost registrations/installs), sales/deposits (focus on revenue).
- Click the objective aligning with your primary goal.
- Proceed. Edit later if needed.
Important note: The platform will use this to prioritize delivery (e.g., more impressions for awareness).
Best Practices: Match your objective to your marketing funnel (e.g., awareness for new launches, sales for conversions); use pixel tracking for precise metrics; start with website traffic if unsure; test one objective per campaign; monitor HUB reports and adjust if metrics misalign.
Troubleshooting: Dropdown missing? Ensure account activation and form access. Wrong objective? Edit pre-submission without resubmitting. Low delivery? Broaden targeting or check budget pacing. Pixel not tracking? Verify event setup (e.g., sign-up triggers).
Table: Objectives Overview
FAQs
- How does the objective influence the campaign? It guides the algorithm—e.g., awareness maximizes impressions, sales boosts ROAS-focused conversions.
- Can I select multiple objectives? No, one per campaign; create separate campaigns for multiple goals.
- Goal doesn’t match exactly? Choose the closest—e.g., sign-ups for registrations, sales for deposits.
- Does objective affect approval? No, but creatives/landing page must align to pass compliance.
- Is the objective working? Check HUB for metrics like impressions (awareness) or conversions (sales); adjust if needed.
- Default objective? None—you must select one during setup.
- Can I combine objectives? Run multiple campaigns with distinct objectives for layered strategies.
