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Topics
Advanced targeting combinations
Combining layers reaches people who match on more than one signal. It produces smaller, higher-intent audiences.
How layering behaves
- Adding segments within one category widens the audience. Selecting three Blockchain Behavior categories reaches people in any of them.
- Adding a second category narrows it. Blockchain Behavior plus On-site Interest reaches people who match on both.
- Adding geo narrows it further.
Watch the estimates panel as you build. If Target Audience Size collapses or Cost Per Result climbs, you have narrowed too far.
Combinations that work
| Goal | Combination |
|---|---|
| High-intent acquisition | On-chain category + matching interest topic + top-10 geo set |
| Re-engaging known users | A custom audience from your own list, plus a broad interest layer |
| Testing a new market | One interest topic, one country, everything else broad |
| Scaling what works | Your best converting segment, geo widened one country at a time |
The rule
Change one layer at a time. Layering three new things at once means you cannot tell which one produced the result.
Next steps
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