Advanced Targeting Combinations

You can combine targeting types on Blockchain-Ads to create more precise audience segments. Here's how you do it:

Steps to Combine Targeting

Set up advanced targeting in minutes:

1. In the HUB campaign creation form, switch to manual mode in the "Audience & Targeting" step.
2. Select multiple categories from the dropdowns (e.g., behavioral and interest graph).
3. Add subsegments from each category (e.g., DeFi Users from behavioral, Finance from interest).
4. Use custom rules if needed to refine the combination.
5. Apply geo or device filters for additional layering.
6. Check audience size and impression estimates in the right panel.
7. Test the combination by saving and previewing in the campaign summary.

Best Practices: Start with simple layers (e.g., 2-3 types) to test effectiveness; use combinations for gated audiences (e.g., age-restricted); monitor for over-narrowing by checking estimates regularly.

Troubleshooting: Zero estimates after combining? Remove a layer or broaden subsegments. Conflicts in segments? Simplify by reducing categories or contacting support@blockchain-ads.com. Low delivery? Adjust geo/device filters.

Benefits

Combining targeting types helps you create focused audiences, using multiple categories to match campaign needs.

Table: Combination Examples

FAQs

• How many types can I combine? Unlimited, but check estimates to avoid too narrow an audience.
• What is look-alike targeting? Available in custom segments for similar users.
• How to add exclusions? Use negative inputs (e.g., "-segment") in the targeting filters.
• What is the impact on delivery? More precise targeting can mean lower volume—monitor in HUB.
• Can I edit combinations later? Yes, edit the campaign targeting in HUB.
• Compliance for combinations? Ensure layered segments meet industry rules (e.g., no restricted data).