Automated Targeting is on by default. The platform builds your audience from your landing page, your assets, and your objective, with nothing to configure.

Switch to Manual Targeting when you want to choose segments yourself.

	Automated	Manual
Setup	None	You pick segments and geo
Audience	Built from your page, assets, and objective	Built from what you select
Best for	New accounts and first campaigns	Accounts with performance data to act on

The toggle is labelled Switch To Manual. Geo starts at Currently targeting: All Countries.

Switching to manual usually widens the audience, because automated narrows based on your landing page while manual starts broad until you add segments.

Start automated. Move to manual once your reports show which segments convert.