About Blockchain-Ads inventory
Inventory is the set of places your ads can appear. If you run a crypto exchange, an iGaming operator, or a finance app, this is where your budget actually goes, and how the supply behind it is reached.
Blockchain-Ads is an audience-based advertising platform that reaches your exact ideal customer. It operates as a demand-side platform, buying that inventory on your behalf through the NEXUS Ad Exchange. You set the audience and the objective. The platform bids into the exchange and buys the impressions that match.
How the platform is built
Three systems work together. The data management platform builds audience profiles from interest, behavior, and on-chain activity. The NEXUS Ad Exchange supplies the inventory: the supply partners, apps, and platforms where those audiences are found. The algorithm bids into that exchange for the impressions matching your audience, in real time, impression by impression, the same mechanism every demand-side platform runs on.
Where your ads run
Through the NEXUS Ad Exchange, campaigns reach the top 78 supply partners across 195+ countries, spanning hundreds of thousands of websites, apps, and platforms. That covers display, native, video, connected TV, and in-app placements, plus Telegram. See Comparing Ad Formats on Blockchain-Ads for how each performs and when to use it.
Reach is expressed through that supply access, not through a fixed list of sites, because campaigns target people directly. The same person is worth reaching whether they are reading an article, using an app, or watching on a connected TV.
The capacity available to your campaigns
| What | Scale |
|---|---|
| Ads served per day | 1.2 billion |
| Audience signals processed per day | 4 billion or more |
| Supply partners reached | Top 78 |
| Countries and territories | 195+ |
| Blockchains screened for on-chain signals | 82 |
| Verified user profiles | 420M+ |
| Pre-built audience segments | 69+ |
Scale on its own does not win campaigns. It matters because a larger pool of eligible impressions gives the algorithm more chances to find the specific people in your audience, at a price that works.
Why campaigns buy audiences, not placements
Campaigns are built around audiences: interest, behavior, and on-chain activity. The platform finds those people wherever their attention is, which is what makes the targeting work.
Where you need control over where ads appear, allow and block lists are supported. See How Blockchain-Ads protects your brand.
How your targeting and measurement apply across this supply
The audience you build applies across every supply source above. You select segments once, and they carry across every supply source automatically, with nothing rebuilt per channel. For how to build and combine those segments, see How to Configure Targeting and Pre-Built Audiences - Blockchain Behavior.
Attribution works the same way. Conversions you define are tracked back to the click and the placement that produced them, across formats and supply sources, so results are comparable in one place in Advertising > Reports. For setup, see Create a conversion and Install your tracking.
Supply quality controls
- Placements are monitored for delivery quality and invalid traffic.
- Impressions are independently verified.
- Allow and block lists are supported for advertisers with specific placement requirements.
See How supply quality is maintained for the vetting behind the inventory, and Traffic quality and invalid traffic for how anomalies are investigated.
