About microbidding

About microbidding

Microbidding sets different CPM bids for specific geos, traffic providers, or websites and apps inside one campaign. Your account manager sets it up on request.

If you run a crypto exchange, an iGaming operator, or a finance app, microbidding lets you pay more for traffic from the sources that bring you sign-ups, deposits or trades. You pay less for sources that perform worse or cost too much.

What you can adjust

A higher bid wins more of that traffic. A lower bid pays less for it and wins less of it.

Request microbidding

1. Open Advertising › Reports and select the campaign.
2. Under Performance by, compare the Geo and Source tabs. Read CPA, Conversions and CPC for each geo, traffic provider, and website or app.
3. Send your account manager the campaign, the geos, SSP IDs or Source IDs to change, and whether to raise or lower each CPM bid.
4. Your account manager applies the new bids and can suggest further changes from the same report.

Microbidding and blocking

Both work on the same sources. Lower the bid when a source converts but costs too much. Block the source when it keeps spending with zero conversions. See Block a traffic source or publisher.

Notes and limits

• Microbidding is available through your account manager. You see its effect in Reports, on the Geo and Source tabs.
• Microbidding adjusts CPM bids.
• Websites and apps appear as anonymized Source IDs, such as SRC-S0ZGHR. Quote the Source ID when you ask for a change.
• Your daily budget stays the cap. Microbidding changes how much you pay for traffic from each geo, traffic provider, website or app.

Next steps

• Block a traffic source or publisher
• Read the Reports page
• Budget and bidding