Block a traffic source or publisher

Block a traffic source or publisher

If you run a crypto exchange, an iGaming operator, or a finance app, you can block traffic sources yourself. Block a whole traffic provider, or a single website or app, from the Source tab in Advertising › Reports. Each block applies to the campaign you have selected and takes effect automatically.

What you need before you start

• A campaign that has started delivering, so the Source tab has rows to show.

Block a traffic provider or a website

1. Open Advertising › Reports and select the campaign you want to review.
2. Under Performance by, open the Source tab. Each row is a traffic provider, shown as an SSP ID with the number of sources under it.

3. Sort the table by the metric that matches your campaign goal, such as CPA, Conversions or CPC.
4. To block a traffic provider, switch off its toggle in the Actions column. Ads for this campaign stop running through every source under that provider.
5. To block one website or app, click the arrow next to its provider, find its Source ID and switch off its toggle.

6. To bring a source back, switch its toggle on again. Delivery resumes automatically.

Notes and limits

• A block applies to the selected campaign. To block the same source on another campaign, select that campaign and switch it off there.
• Websites and apps appear as anonymized Source IDs, such as SRC-S0ZGHR.
• Judge each source on the conversion your campaign is optimized for, such as a sign-up, a first deposit or a first trade. Give each source enough delivery before you judge it.
• Your account manager can review your sources with you.

FAQ

Does a block apply to all my campaigns? A block applies to the campaign you selected. Repeat it on each campaign where you want that source switched off.

How fast does a block take effect? The change applies automatically when you switch the toggle.

Can I undo a block? Yes. Switch the toggle back on and delivery through that source resumes automatically.

Next steps

• Turn reports into action
• Read the Reports page
• Optimization Overview