Optimization Overview

Optimization Overview

Optimization is the process of refining campaigns to get better results, such as more conversions at lower costs. On Blockchain-Ads, it combines algorithm auto-adjustments with manual strategies like testing and retargeting.

Steps to Start Optimization

Begin optimizing in minutes:

• Launch your campaign and let it run 48-72 hours to gather initial data.
• Go to HUB Reporting tab to review metrics (impressions, clicks, CTR, conversions).
• Identify issues (e.g., low CTR) and apply fixes (e.g., test new creatives).
• Use algorithm for auto-optimization (based on events like sign-ups).
• Monitor weekly and adjust (e.g., scale winners, pause losers).
• Repeat to improve over time.

Key Concepts: Algorithm optimizes for your objective using data; test segments/creatives; retarget warm users for high performance.

Best Practices: Optimize after 50+ conversions for reliable data; focus on one change at a time; use HUB recommendations; aim for 2-5% CTR baseline.

Troubleshooting: No data? Check pixel installation; slow improvements? Gather more events; algorithm not working? Ensure objective matches events.

Table: Optimization Phases

FAQs

• When to optimize? After 48-72 hours or 50 conversions for sufficient data.
• What’s the algorithm's role? It auto-adjusts delivery based on events to meet your objective.
• Manual vs. auto optimization? Manual for specific control; auto for efficient system adjustments.
• What tools are needed? HUB reports and pixel data for insights.
• How does optimization affect costs? It lowers CPA over time through better targeting.
• Integrating with external tools? Use GA for additional metrics (see Article 8).