Installing the Blockchain-Ads Pixel

The Blockchain-Ads pixel is a lightweight tracking tool that captures user actions for conversions and optimization. This article overviews installation methods.

Step-by-Step Tracking Setup Guide

First log in to the HUB dashboard and go to the "Tracking" tab.Click "Setup Tracking."

1. Choose a Tracking Option
   Select the tracking method you want to use:
   
   
   
   • Custom BCA Pixel
     
     
   • Google Tag Manager
     
     
   • Server-to-Server (S2S)

2. Set Up Tracking on HUB
   Go to the HUB and start the tracking setup process.
   Choose the tracking method you selected.
   
   
3. Add Pixel Name
   Add a clear name for the pixel or tracking event based on what you want to monitor (e.g., Deposits, Clicks, Sign Ups).

4. Share Tracking Instructions with Your Team
   From the tracking setup page, download or copy the step-by-step implementation guide.
   Share this with the technical team for implementation.
   
   

Verify the Tracking Setup
Once implementation is complete, test the tracking setup.You can perform a test action (e.g., a deposit or sign-up) with the support of our team or the Opps team to ensure it's working correctly.

Best Practices: Install on all pages for full coverage; use GTM for easy management; test immediately after setup; enable for custom events early; combine with integrations for comprehensive tracking; request assistance if you're not technical.

Troubleshooting: Pixel not firing? Check dev tools for errors; no data in HUB? Wait 5-15 minutes or verify installation; method not working? Switch to another (e.g., from manual to GTM).

Table: Installation Methods Overview

FAQs

• What does the pixel track? Events like page views, sign-ups, and transactions.
• Is it required for all campaigns? Recommended for conversion tracking; optional for basic impressions.
• Can it track multiple sites? Yes, install separately or use GTM for multi-site management.
• Data privacy compliance? Anonymized, compliant with GDPR/CCPA regulations.
• Cost of the pixel? Free, included with the platform.
• Cross-device tracking? Yes, supports cross-device with pixel or S2S setup.
• Pixel limits? No strict limits, but avoid overloading with excessive events.