Blockchain-Ads is a programmatic ad network and Data Management Platfrom that serves a wide range of industries. The network connects to over 10,000 publishers and has the capacity for up to 1 billion impressions per day. Blockchain-Ads is third-generation Ad Tech that enables advertising based on user interest graphs and behavioral signals, like browsing patterns and interactions.
Core Components
- DMP for data unification and audience syncing.
- SSP for bidding and inventory management
- Analytics for reporting and insights.
How It Works
Advertisers set up campaigns in the HUB dashboard, select targeting options, launch ads, and track performance in real-time.
Benefits
Precision targeting reduces waste by showing ads only to interested users. It supports high-cost, high-value impressions, such as CPM of $20-25 or CPC of $3-5 or higher. This can lead to strong ROI, with many users seeing 2-5x returns on ad spend through optimized targeting and reduced inefficiencies compared to traditional methods.
Best Practices: Log in to the HUB and explore the dashboard tutorial to get familiar with the interface; review the glossary for key terms.
Table: Platform Overview
Visual: HUB dashboard welcome screen with component icons and quick links.
FAQs:
- What is the DMP? A tool to manage and sync data for targeting.
- How many publishers are there? Over 10,000, with 1B+ daily impressions capacity.
- What is third-generation Ad Tech? It integrates data, bidding, and analytics for more efficient advertising.
- Is there a cost to sign up? No, but campaigns require funding (min $10,000 deposit).
- Where to start? Request access via the website.
