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Jay Ekokotu
Jay Ekokotu

Jay Ekokotu

Content Operations Lead
✓ Editorial standards

Jay Ekokotu leads content operations at Blockchain-Ads, spanning case studies, help center, multilingual site content, and SEO audits.

Experience
6+ years
Location
Lagos, Nigeria
Highlights
Writes about
Finance
Programmatic

About

Jay Ekokotu leads content operations at Blockchain-Ads, where he owns everything from case study production and help center architecture to multilingual Webflow CMS translation and SEO/content audits. His work spans the full content lifecycle, from strategy and structure through execution across BCA's crypto, iGaming, and fintech verticals.

Articles by
Jay Ekokotu

Programmatic
September 30, 2026

In-House vs Agency for Paid Media: How to Decide

In-house or agency for paid media in crypto, iGaming and finance: what each option costs, what it requires of your team, the four questions that settle it, and
Prediction Markets
September 23, 2026

Prediction Market User Acquisition: The 6-Step Framework

Build a prediction market user acquisition strategy around CAC, attribution, audiences, creative testing, trader quality, and sustainable scaling.
Programmatic
December 8, 2025

Top Paid Advertising Platforms in 2026 (Ranked & Compared)

In this guide, we’ve compared the top paid advertising platforms based on their real use cases (search, social, native, and programmatic.
Programmatic
December 1, 2025

Google Ads Alternatives: Top Ad Platforms for Diversified Growth

Explore the best Google Ads alternatives for diversified growth. Compare top ad platforms by targeting, pricing, audience reach, and performance.
Programmatic
May 25, 2025

Video Advertising: How It Works, Formats, KPIs & Future Trends

Video advertising explained: formats, how it works, KPIs, best practices, top platforms, and emerging trends like AI personalization and programmatic buying.
Finance
March 14, 2025

Financial Advertising: Methods, Examples, Creation, and Trends

Financial advertising promotes financial products and services primarily through digital channels to reach targeted audiences worldwide. 

Reviewed by
Jay Ekokotu

For Affiliates
April 12, 2026
· by
Dmitry Makarov

10 Best Markets to Target for iGaming Affiliates in 2026

Programmatic
December 8, 2025
· by
Emmanuella Oluwafemi

Top Paid Advertising Platforms in 2026 (Ranked & Compared)

Programmatic
December 1, 2025
· by
Emmanuella Oluwafemi

Google Ads Alternatives: Top Ad Platforms for Diversified Growth

Programmatic
November 22, 2025
· by
Chinwoke Nnamani

Are Retargeting Ad Campaigns Worth It? What the Numbers Say and How to Run One

More contributors

Chinwoke Nnamani
Chinwoke Nnamani
Contributing Writer
Dmitry Makarov
Content Writer
Ekokotu Emmanuel Eguono
Head of Marketing
Jademi Jude
Jademi Jude
Editor
Jamie Giggs
Jamie Giggs
Contributing Writer
Jay Ekokotu
Jay Ekokotu
Content Operations Lead
Marija Golubović
Contributing Writer
Nathan Ojaokomo
Nathan Ojaokomo
Contributing Writer
Raphael Ibrahim
Raphael Ibrahim
Contributing Writer
Srijan Sharma
Srijan Sharma
Contributing Writer

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