Qzino

Qzino needed to establish a worldwide acquisition pipeline for a newly launched crypto casino brand while simultaneously identifying a high-value single-market expansion opportunity. Three obstacles shaped how that had to be approached:

• Brand awareness: As a new entrant, Qzino required creative angles that communicated both the no-KYC positioning and the bonus stack to audiences with no prior brand exposure.
• US market entry: The United States requires a separate targeted approach distinct from worldwide display campaigns due to higher audience competition and CPC.
• Creative angle testing: Three distinct offer angles: platform accessibility, bonus stack, and VIP gamification, needed simultaneous testing to identify which drove the strongest US acquisition intent.

Crypto casino advertising is restricted on Google and Meta across virtually all of Qzino's target markets, including the United States, removing every mainstream acquisition channel before the campaign began. For a newly launched brand needing to establish presence across 175+ markets while also cracking a competitive single-market like the US, only a platform with both global reach and granular targeting could deliver. Blockchain-Ads provided that through four capabilities:

• Web3 audience targeting: Campaigns reached verified crypto-active wallets predisposed to no-KYC casino platforms.
• Worldwide geo deployment: The anchor campaign activated across 175+ markets from a single display campaign.
• Flux Campaign automation: The US PMax campaign ran automated optimisation across three creative angles simultaneously without manual bid management.‍
• Retargeting infrastructure: A retargeting campaign activated in parallel with the PMax to re-engage worldwide visitors from the anchor campaign.

• Blended CPA: $85.70 across 293 total conversions.
• Blended conversion rate: 1.24% across all campaigns.
• Impressions: 4M+ delivered across Display and Flux Campaign formats.
• Blended CTR: 0.58% across all campaigns.
• Blended CPC: $1.06.

The campaign launched with a worldwide display campaign across 175+ markets. Multiple creative angles ran simultaneously to identify which messages resonated with crypto audiences encountering Qzino for the first time. "No KYC Crypto Casino" led with the brand's privacy-first positioning. "Welcome Bonus up to 1,140%" communicated the bonus stack depth. A wallet-themed creative targeted crypto holders directly with a clean "Play Now" CTA. The anchor campaign delivered 209 conversions at a $78.72 CPA and a 1.39% conversion rate across 2.6M impressions, establishing Qzino's baseline acquisition efficiency.

A retargeting campaign and a targeted test campaign activated in Month 2 to re-engage worldwide visitors from Phase 1. The retargeting creative led with the "No KYC Crypto Casino" angle, reinforcing the brand's core positioning with audiences who had clicked but not yet converted. Both campaigns ran at low spend to validate audience receptiveness before the US expansion. The retargeting campaign delivered a 0.97% CTR, the highest in the account, confirming strong re-engagement intent among warmed audiences.

A Flux Campaign PMax launched in Month 3 targeting the United States exclusively. Three creative angles ran simultaneously under automated optimisation. The no-KYC instant payout angle used a vivid crypto coins visual. The "10,500 USDT Bonus + 650 Free Spins" angle led with the full bonus stack. The "Complete The Challenge: Become VIP" angle introduced Qzino's gamified progression mechanic. Automated Flux optimisation identified the highest-converting placements across US crypto and casino inventory. The PMax campaign delivered 84 conversions at a $92.89 CPA across 1.4M US impressions.