Lucky

Lucky needed to acquire crypto-native casino users across competitive English-speaking markets where mainstream advertising platforms restrict iGaming inventory and generic display networks cannot identify users with active crypto wallets. Four obstacles defined what that required:

• Platform restrictions: Standard programmatic channels limit crypto-casino advertising in Lucky's key markets.
• Audience precision: Reaching users already active with crypto required verified on-chain targeting, not demographic proxies.
• Creative differentiation: Standing out in a crowded iGaming display environment required messaging that addressed specific player frustrations directly.
• Multi-market scale: Delivering consistent acquisition volume across nine markets within a single 30-day window demanded broad but qualified inventory access.

Mainstream advertising platforms restrict crypto-casino inventory in the US, Canada, and UK, cutting off Lucky from its core acquisition markets through standard channels. Lucky needed a network that could reach crypto-wallet holders across exactly these geos with iGaming-specific inventory and the publisher depth to deliver at scale across nine English-speaking markets simultaneously. Blockchain-Ads provided that through four capabilities:

• Crypto-wallet targeting: Campaigns reached users identified by on-chain activity, not interest-based signals.
• iGaming publisher coverage: The network provided crypto and iGaming inventory across all nine target markets.
• CPA-optimised delivery: Campaigns optimised toward user acquisitions from launch, not broad reach metrics.
• Competitive market access: Blockchain-Ads provided compliant inventory in US, Canada, and UK where mainstream DSPs restrict crypto-casino advertising.

• New users acquired: 196 across nine markets in 30 days.
• CPA: $77 blended across all markets and placements.
• Impressions: 2.5M+ delivered across US, Canada, UK, and six additional markets.
• CTR: 0.53% blended across all display placements.
• CPC: $1.12 blended across the campaign.

Display launched across all nine markets simultaneously. Three creative angles ran in parallel to identify the strongest message for a crypto-native casino audience. The pain-point angle asked "Tired of slow payout casinos?" The positioning angle led with "Built for crypto." The objection-removal angle stated "No withdrawal games." All three ran with a consistent green and gold visual identity and a direct Join Now call to action. Early data identified click distribution across markets and flagged which angles drove the strongest engagement.

Spend was concentrated toward the markets and placements returning the highest click-through rates. The pain-point and objection-removal creatives demonstrated stronger resonance with crypto-active users who had prior casino experience. The "Built for crypto" positioning angle supported brand recognition in higher-volume placements. Targeting remained manual throughout, allowing direct control over bid levels and placement selection as performance data accumulated.

The campaign maintained full-market coverage through the 30-day window while optimising bids toward the placements consistently delivering qualified users. Display inventory across crypto content and iGaming sites drove the majority of conversions. The campaign closed with 196 user acquisitions at a blended CPA of $77 across nine markets.