Sportsbet.io

Sportsbet.io needed to scale crypto depositor acquisition across high-volume markets where mainstream ad platforms restrict both gambling and crypto advertising. Three challenges defined the scope of the problem:

• Platform restrictions: Mainstream platforms block crypto sportsbook advertising across India and Canada.
• Audience precision: Sports betting acquisition requires crypto-active audiences, not general interest segments.
• Geo scale: Reaching high-intent bettors across India and Canada simultaneously required inventory at scale.

Mainstream platforms restrict both crypto and gambling advertising in India and Canada, cutting off Sportsbet.io from the exact audiences it needed to grow. With standard networks off the table, Blockchain-Ads offered the reach and targeting depth to run a high-volume multi-market acquisition campaign at an efficient cost. Four capabilities made it the right fit:

• Web3 audience targeting: Campaigns reached wallets with verified on-chain activity rather than modelled interest proxies.
• iGaming and sports publisher access: The network covered thousands of crypto and sports-adjacent sites across all target geos.
• Low CPC efficiency: India campaigns delivered at $0.81 CPC, enabling high-volume reach within budget.
• Multi-geo deployment: India, Canada, and global markets ran concurrently from a single platform.

• Blended CPA: $71.81 across India, Canada, and global markets.
• Conversion rate: 1.38% blended across all campaigns.
• Impressions: 15.5M+ delivered across display formats.
• Blended CTR: 0.37% across all geos.
• Blended CPC: $0.99.

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The campaign launched in India with a single display campaign targeting Web3 audiences. The creative led with a 300 USDT welcome bonus offer, featuring an athlete visual against a dark background. India's large crypto-active population and low CPC environment allowed rapid volume accumulation. The campaign delivered 560 conversions at a $72.09 CPA and a $0.81 CPC across this phase.

Canada and a worldwide geo campaign were activated in Month 4. A new creative replaced the deposit bonus angle. The champions-themed welcome bonus creative featured a sports-forward athlete visual and a 300 USDT CTA. Canada converted at $68.92 CPA, outperforming India on efficiency. The global campaign delivered 56 conversions at $79.08 CPA, validating reach beyond the two anchor markets.

All three geo campaigns ran concurrently in the final phase. The champions welcome bonus creative scaled across India, Canada, and global placements. India maintained volume as the highest-impression market. Canada held the strongest CPA efficiency. The campaign closed with 812 total conversions across three markets at a blended CPA of $71.81.