Joe Fortune

Joe Fortune needed to acquire crypto-depositing Australian players at a sustainable CPA. They faced a competitive gambling market with limited advertising options, requiring crypto-casino creatives to engage a selective local audience effectively. Naturally they faced these challenges:

• Local market relevance: Australian players respond to locally resonant messaging. Generic casino creatives underperform against copy that speaks directly to Australian gambling culture and offers expectations.
• Offer angle testing: Multiple offer mechanics (welcome bonus, free spins, jackpot, and daily cash) needed live testing to identify which drove the strongest deposit intent in the Australian market.
• CPA efficiency: Web traffic campaigns provided volume but at higher CPAs. Moving from traffic generation to direct acquisition required a creative and targeting shift between phases.

Mainstream acquisition channels were unavailable in Australia. Google and Meta limit crypto-casino ads, and standard networks lack targeted reach for crypto-active Australian gamblers. Blockchain-Ads provided the targeting precision and crypto-native inventory Joe Fortune required to compete in the Australian market, with the following capabilities:

• Australian crypto-native publisher access: Campaigns reached players across crypto and iGaming publishers serving Australia, placing Joe Fortune's creatives inside the content environments its target audience already inhabits.
• Behavioural audience targeting: BCA's segments reached users with verified crypto activity and gambling behaviour, matching Joe Fortune's pokies and blackjack offering to the highest-intent Australian players available on any ad network.
• Offer angle testing infrastructure: Multiple campaigns ran simultaneously with different creative angles, enabling rapid identification of which offer mechanic drove the lowest cost per deposit.‍
• CPA-based optimisation: Campaigns shifted from web traffic to direct acquisition objectives as the highest-converting segments and angles were confirmed, driving CPA down across phases.

• Impressions: 5.5M+ delivered across the Australian market.
• CPA reduced by 34%, from $138.17 in Phase 1 to $91.78 on the best-performing campaign.
• 335 total conversions delivered across FTDs and sign-ups.
• CTR: 0.40% blended across all campaigns.
• CPC: $1.81 across 22,867 clicks.

Web traffic campaigns launched in Australia to identify which Joe Fortune creatives generated the strongest engagement with local crypto-casino audiences. Display ads ran with two angles: "Sign Up to Play in Minutes," targeting low-friction entry, and "Start Tapping Today," leading to mobile-first casino access. Audience engagement data from this phase established the targeting parameters used in Phase 2, and entry CPA on tracked conversions averaged $138.17.

Performance Max display campaigns launched using Joe Fortune's full offer stack across Australian audiences. The free spins angle proved the strongest entry point, and the "Welcome, Join Now" campaign anchored around "450 Free Spins for New Mates" delivered 107 conversions at a $91.78 CPA. A PMAX campaign ran in parallel testing "Every Day, Year Round" and jackpot angles, with a $5,000 welcome bonus creative running across both. The best-performing combination brought blended CPA to its lowest point of the campaign.

Budget consolidated into the highest-converting offer angles from Phase 2. The "Love Blackjack" and "Real Cash Daily" creatives extended the campaign into table game and daily reward audiences beyond the initial pokies and welcome bonus focus. The $91.78 CPA established in Phase 2 was held as the performance benchmark, and the blended CPA across all Joe Fortune campaigns settled at $123.80 across 335 total conversions.