Dimebit

Dimebit needed to build a scalable user acquisition pipeline across European markets before converting registered users into depositors. Three structural challenges had to be solved for the funnel to work:

• Funnel depth: Deposit conversion requires a warm audience. Cold traffic alone cannot drive efficient FTD volume at scale.
• Creative range: A no-KYC, no-limits positioning needs multiple angles to identify which message drives the strongest deposit intent.
• Pipeline sequencing: User acquisition and deposit conversion had to run as connected phases, not independent campaigns.

No-KYC crypto casino advertising is blocked on mainstream platforms across Europe and most worldwide geos, which ruled out every standard acquisition channel from the start. Blockchain-Ads was the only network positioned to support both the acquisition and retargeting phases Dimebit needed, under one roof and without compliance friction. Four capabilities made it the right choice:.

• Web3 audience targeting: Campaigns reached crypto-active wallets rather than modelled interest proxies.
• iGaming publisher access: The network covered thousands of crypto and casino-adjacent sites across European markets.
• Funnel flexibility: Blockchain-Ads supported broad user acquisition and retargeting of registered users within the same platform.‍
• No-KYC audience fit: BCA's crypto-native inventory aligned with audiences already seeking privacy-first gambling alternatives.

• Blended deposit CPA: $160.18 across 119 total first-time deposits.
• Total registered users: 23,372
• Sign-up rate: 57.4% of clicks converted to registered users in Phase 3.
• Impressions: 15M+ delivered across all phases.
• Blended CTR: 0.35% across all campaigns.
• Blended CPC: $1.11.

The campaign launched with a targeted sales and deposits display campaign to validate Dimebit's no-KYC positioning with crypto audiences across Europe. The opening creative led with "Casino and Sportsbook: No KYC and VPN Friendly," a dark background with a green neon coin visual communicating the brand's privacy-first identity. This phase was designed to identify converting audience segments before committing to scale. The campaign delivered 62 first-time deposits at a $117.39 CPA, confirming strong market fit across European crypto audiences.

With converting segments identified, a retargeting campaign activated to push engaged non-depositors toward their first deposit. Five creative angles ran simultaneously to identify the strongest deposit trigger. A trophy visual led with "#1 Crypto Casino." A globe visual led with "World's Best Crypto Casino." A chip visual emphasised "No Cash Out Limits and No KYC." A binary shield reinforced the VPN-friendly positioning. A crown visual offered "VIP Treatment at Dimebit Casino." The retargeting campaign delivered 57 deposits at a $206.72 CPA across this phase.

Validated audience segments and winning creative angles from Phases 1 and 2 fed directly into a large-scale user acquisition push. A dedicated acquisition campaign launched with a "200% Welcome Bonus" offer alongside the brand credibility angles that had performed in the earlier phases. The campaign reached 11M+ impressions across European and worldwide geos. It delivered 23,253 registered users at a $1.70 CPA and a 57.4% sign-up rate, demonstrating the scale unlocked by entering the market with validated creative and audience data.