Yabby

Yabby Casino needed to acquire crypto-depositing players in the United States, one of the most restricted markets for crypto-casino advertising on mainstream platforms, at a sustainable CPA. But they faced the following obstacles: 

• Market sophistication: US crypto-casino players are experienced and selective. Generic bonus offers underperform against messaging that directly addresses withdrawal restrictions and wagering requirements.
• Retargeting gap: Users who engaged with initial acquisition creatives but did not convert required a distinct follow-up message targeting their specific objections rather than a repeated version of the original offer.‍
• CPA efficiency in a high-CPC market: The US is a premium advertising market. Achieving a sub-$150 CPA on crypto-casino sign-ups required precise audience targeting and creative relevance from launch.

Mainstream platforms like Google and Meta restrict crypto-casino ads in the US, and standard display networks struggle to target crypto-active Americans effectively. Yabby Casino needed a compliant platform for precise targeting of high-intent players. Blockchain-Ads offered the necessary infrastructure to engage US crypto-casino audiences within two months.

• US crypto-native publisher access: Campaigns targeted players through crypto and iGaming publishers in the American market, integrating Yabby's creatives into their existing content environments.
• On-chain behavioural targeting: Blockchain-Ads audience segments reached users with verified crypto activity and casino behaviour, matching Yabby's no-restriction positioning to the highest-intent US players available on any ad network.
• Retargeting strategy: A focused campaign targeted users who engaged with the acquisition creative but did not sign up, allowing Yabby to address unconverted intent with a targeted message.‍
• CPA optimization: The acquisition campaign prioritized actual sign-ups from the start, directing budget to the audience segments with the lowest cost per FTD.

• Impressions: 10M+ delivered across the US market in 2 months.
• Acquisition CPA: $130.91 across 714 sign-ups and FTDs.
• Conversion rate: 1.89% on the acquisition campaign.
• Blended CPA: $169.83 across total campaign spend including retargeting.
• CTR: 0.37% blended across both campaigns.
• CPC: $3.20 blended, $3.46 on acquisition and $2.55 on retargeting.

Display campaigns launched targeting crypto-active US adults with a 200% no-rules bonus offer. The creative led with Yabby's playful ocean brand identity, a cartoon fish character against a deep blue background, paired with a "Sign Up & Get 200% No Rules, Claim Now" CTA. The no-rules framing addressed the primary objection of experienced US casino players: wagering requirements and cashout caps. The campaign delivered 714 conversions at a $130.91 CPA across 7,167,131 impressions.

A retargeting campaign launched against users who had seen the acquisition creative but had not converted. The creative shifted from the bonus offer to an explicit objection-removal message, leading with "No Max Cashout. No Extra Wager." to target the specific friction points that prevent experienced players from completing sign-up. The retargeting campaign ran across 3,068,873 impressions and 10,892 clicks, extending Yabby's reach among warm US audiences while reinforcing the no-restriction positioning established in Phase 1.